Rome Engineering an Empire - 812 Words

Student Name Professor Name Course Title Date Rome: Engineering an Empire It is said that Rome was not built in a day. True. It took ambition, lust, murder and the unrivalled power of technology to make the Roman Empire span across three continents and many centuries. While the contributions of ambition, conquest and other political and militaristic factors remain important for the Roman Republic to transform into an Empire, none of this could have been possible without the immense contribution of engineering and technology. In this essay, we shall look into three engineering feats that I believe were crucial in building the Roman Empire. We shall be making use of the video â€Å"Rome: Engineering an Empire† as an aid towards the†¦show more content†¦The aqueducts also gave birth to another landmark in building of early mega-structures: the arches. Through use of arches, aqueducts could be made taller and longer without using a lot of building materials. The aqueducts enabled expansion of Rome and helped keep the city clean. Through aqueducts the common Roman citizen had access to running water, a quantum leap in the civic amenities as per many experts. The third most important engineering feat was the Coliseum. The coliseum was the biggest amphitheatre built in the Roman Empire. Started by Vespasian in 72 AD, on the very site where Nero built a lake in his palace Domus Aurea. The giant amphitheatre where events like gladiator contests, prisoner executions, mock sea battles and animal huts etc. took place was a gift of the new emperor to the public. In many ways it was the world’s first mega stadium, like the ones of today and could seat about 50,000 spectators. It was also the tallest structure ever built in the Roman Empire. The stadium even features like retractable roof and was full of comforts for the spectators. All the three engineering marvels are important in history and progress of not just the Romans, but also the mankind on a whole. All the three still exist today and wer e brought in by those Roman Emperors who are remembered in positive light as being good rulers of their times. Their pro public policy was the reason for such inventions and alsoShow MoreRelatedA Brief Note On The Punic Wars And Rome1713 Words   |  7 PagesTraditions I October 14, 2015 Rome Midterm Essays Punic Wars The three Punic Wars were between ancient Carthage and Rome and took place over almost a century. The wars began in 264 B.C. and ended in 146 B.C. with the destruction of Carthage (History.com Staff). At the time the war broke out, Carthage was the world’s leading maritime power in the Mediterranean and Rome was the dominant power in the Italian Peninsula (History.com Staff). In the First Punic War, Rome defeated the Carthaginians atRead MoreUnited States And Territorial States924 Words   |  4 PagesAlthough archaeologists debate the definition of city-states, territorial states, and when they become an empire, there are some basic outlines that can be followed. City-states are densely populated area with a socially stratified society made of people spanning from elite and nobles down through to crafts people and farmers; complex, administrative, political, and governmental bodies that guide everyday activities (Scarre Fagan, 2003). City-states are predominantly made up of the same ethnicitiesRead MoreAncient Roman Civilization And Modern Times936 Words   |  4 Pagessurvived the ravages of time. This leads the modern tourist to experience the ancient civilization through much of what Ancient Rome’s engineers enduring achievements, namely, temples, baths, aqueducts and roads (Temin, The economy of the early Roman Empire, 2006). 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The Romans had many other such discoveries that would make their engineering skillsRead MoreClassical Societies : China, Athens, And Rome Essay876 Words   |  4 PagesClassical Societies: China, Athens, and Rome: Review of Social, Economic, Political, and Cultural Situations The three areas of classical civilizations developed their cultural beliefs, lifestyles, political institutions, and social structures. However, there were significant similarities among them. Patriarchal values thrived in these civilizations. The male dominated family structure with loyalty and obedience heavily stressed in China s homes. Chinas Patriarchal society reinforced by ConfucianRead MoreAncient Rome, The Heart Of A Great Empire1545 Words   |  7 PagesAncient Rome, the heartbeat of a great empire, was the birthplace of one of the best civilizations on earth. Its ruins tell a story of the world’s first metropolis. Rome was built on a swamp with extraordinary engineering. 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Architecture displayed an immense amount of workmanship as well as innovation. This is seen through Rome engineers as they created the concept of concrete, constructed the famous Roman aqueducts, and the luxurious Roman baths. Roman’s were clearly superior engineers compared to their competitors because Roman engineersRead MoreChristiany and The Roman Empire Essay examples506 Words   |  3 PagesRome once was one of the most powerful political republic, then an empire which existed for quite a long time. Rome was mainly based on Greek culture; they took Greek gods and changed their names nothing more for example: Apollo remains same in both cultures; Artemis and Diana both have the title of the goddess of the hunt. Romans Empire was conquering countries all over the world, making itself most influential empire at that time. Christianity was banned religion in Rome until AD 313, when Emperor

Kuching Bus Terminal in East Malaysia - 1422 Words

Kuching Sentral or Kuching Bus Terminal is East Malaysia’s first air-conditioned and fully-integrated three-storey regional bus terminal has been servicing passengers in Sarawak and West Kalimantan since early 2012. Kuching Sentral is strategically located in the south of Kuching city and it is about 5 minutes away from the Kuching International Airport and 20 minutes away from Kuching City Centre. Kuching Sentral is the transportation hub in Sarawak which serves the arrival and departure for long distance express buses, regional buses and cross border express bus. Examples of long distance servicing routes includes Kuching to Miri, Kuching to Bintulu, Kuching to Sibu, as well as Kuching to Pontianak (City in West Kalimantan). As for regional servicing routes, it includes Kuching nearby cities like Kuching to Lundu (Lundu is the gateway for the Gunung Gading National Park and Tanjung Datu National Park) and Kuching to Sri Aman. The only cross border route provided in Kuching Sentral is Kuching to Pontianak. Because of tourist’s interest at the border of Sarawak and Kalimantan and daily groceries activities of locals staying in Pontianak, Kuching to Pontianak and Pontianak to Kuching are the popular routes for locals as well as tourists. Online Booking is available for some bus operators like Bintang Jaya, Bus Asia and Asia Star. Ticket for online booking is about 20% che aper than counter price Apart from the transportation services, Kuching Sentral is equipped with retailShow MoreRelatedGrowth of AirAsia Berhad1955 Words   |  8 Pagesticketless travel and unassigned seats. However, as of 5 February 2009, AirAsia has implemented allocated seatings across all AirAsia flights, including in their sister airlines, Indonesia AirAsia and Thai AirAsia. Its main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia and Indonesia AirAsia have hubs at Suvarnabhumi Airport, Thailand and Soekarno-Hatta International Airport, Indonesia, respectively. AirAsias registered officeRead MoreAir Asia Marketing Plan17846 Words   |  72 Pagesairline with two aircraft plying six routes in Malaysia in January 2002, AirAsia has soared in the last nine years to cover 65 destinations in 18 countries. Today, employing more than 8,000 staff and with a market capitalisation of just over RM7.06 billion (as at 31 December 2010) , it is the only Truly ASEAN airline, serving the region’s 600 million population from 10 hubs in three countries - Kuala Lumpur, Kuching, Penang and Kota Kinabalu in Malaysia; Bangkok and Phuket in Thailand; and Jakarta,Read MoreAir Asia Marketing Plan17833 Words   |  72 Pagesairline with two aircraft plying six routes in Malaysia in January 2002, AirAsia has soared in the last nine years to cover 65 destinations in 18 countries. Today, employing more than 8,000 staff and with a market capitalisation of just over RM7.06 billion (as at 31 December 2010), it is the only Truly ASEAN airline, serving the region’s 600 million population from 10 hubs in three countries - Kuala Lumpur, Kuching, Penang and Kota Kinabalu in Malaysia; Bangkok and Phuket in Thailand; and Jakarta,

Teen Suicide Free Essays

Teen suicide is â€Å"the third-leading cause of death for young people age 15 to 24. (American Psychological Association) According to the research of the Center for Disease Control and Prevention(CDC), nearly 1,700 teenagers in the US commit suicide annually because emotional, social and family pressures. Teenagers are in the gray area between childhood and adulthood, and on the way to find out their own sexual identity and relationships with others. We will write a custom essay sample on Teen Suicide or any similar topic only for you Order Now Also, they are under great pressure to be independence and responsible for their lives. Suicidal risk factors among teens are: * Family crisis- family loss, parents separation or divorce * Psychological problems- anxiety, depression, bipolar disorder, insomnia, or alcohol/drug use. * Family history of depression or suicide * Being victims of bullying * A previous suicide attempt * Feelings of isolation from others, family or peers; hopelessness. * Emotional, physical, or sexual abuse. Teen suicide is preventable, so being aware of the warning signs is important. (American Psychological Association) Taking about Dying – any mention of dying, shooting oneself, or other types of self harm *Recent Loss – through death, divorce, broken relationship, loss of interest in friends and hobbies. *Change in personality – sad, withdrawn, irritable, anxious, tired, or indecisive. *Change in sleep Patterns – Change in Eating Patterns – insomnia, early waking or oversleeping, nightmares. *Change in Eating Habits – loss of appetite and weight, o r overeating. Low Self Esteem – Feeling worthless, shame, overwhelming guilt, self-hatred. Indication of a suicidal plan((Teen Suicide): *Actually says about committing suicide. *Giving away or throwing away favorite belongings. * Shows signs of extreme cheerfulness following periods of depression. * Creates suicide notes. *Expresses bizarre or unsettling thoughts on occasion. The role of the nurse as a healthcare professional is important to educate parents, teachers and community members about the warning signs to prevent a teen suicide. The nurse can help parents recognize who is at risk for suicide, and what they can do is essential. Keeping relations with the teen who are at risk, and asking questions about the thoughts of hopelessness or suicide can be an important step to prevent. Moreover, inform the parents how they can get help from health professionals. The parents can help in case of emergency by calling (800)SUICIDE for help. Suicidal thoughts do tend to come and go, so the nurse should encourage the parents to keep the scheduled appointment with a mental health professional, even though the teen refuses. Nearly 60% of all suicides in the US are committed with a gun, therefore inform the parents that any gun should be unloaded, locked, and kept out of the reach of teens. Furthermore, overdose using over0the-counter, prescription, and non-prescription medicine is another method for teens for suicide. Therefore, the nurse needs to educate the parents to monitor carefully all medications in their homes. ( Kids Health) Losing a child from suicide is a painful tragedy for the patents, and the teen who is a survivor of suicide need help from a health care professional to recover from the tragedy. Advise them to maintain contact with others, remember that other family members are grieving, too, expect that any anniversaries, birthdays, and holidays may be difficult, understand that it’s normal to feel guilty, counseling and support groups. **New Jersey Regional Crisis Hotline: Bergen County (all areas)? (201) 262-HELP, 262-4357: Bergen Regional Hospital, Hotline, Psychiatric Emergency Room, Mobile Screening **New Jersey’s Hotline Local hotline number: 908-232-2880, or Text â€Å"CWC† to 839863 M,W,F 4:00pm -10:00pm References 1. New Jersey Regional Crisis Hotline: http://www. njit. edu/counseling/gethelp/crisis. php 2. New Jersey’s Caring and Crisis Hotline, Contact We Care: http://www. contactwecare. org/ 3. Teen Suicide: http://www. teensuicide. us/articles2. htm 4. About Teen Suicide. Kids Health. http://kidshealth. org/parent/emotions/behavior/suicide. html# 5. Teen Suicide is Preventable. American Psychological Association. http://www. apa. org /research/action/suicide. aspx How to cite Teen Suicide, Papers

Social Media Good Conversation with Clients and the Consumers

Question: Write an essay on Social Media. Answer: Introduction In this recent world everyone wants to earn money of better standard of living. Nowadays everyone has some business plans which they want to start, so starting up a business is not so easy for everyone only those people can do business who have the potential and good quality of patience level in them because without patience some one cannot do a business properly and they should have the potential to bear loss and profit equally (Hodge, 1958). So a new business system after doing some research procedure came to my mind is opening a social media services, because social media services plays a vital role in every business segment. As due to rapid industrialization growth social media services has gain huge importance as many companies now looks for the specialist social service provider. So we should make a plan a proper plan to start social media services like ghost writing for business, posting blogs for the companies, providing ads in Facebook pages. A wonderful masterpiece is creat ed by the social media services. Big brand companies of social media services have increased their brand value by developing their process of work day by day. Small companies like kogi BBQ are also introduced their social media services to increasing their sales (Kociolek, A. and Clevenger, 2011). The company size does not in this type of business; the quality of work is the main instrument in this type of business. The company should have the motive is to work successfully with client and build a good relationship with the community. The 5 pillar of social media are: What is social media? - The term social media means building a good conversation with clients and the consumers. Common mistakes of social media- As we known social media have solid foundation but every business have some risks. The use of social media by different companies- The companies are using social media successfully in drive sales, build traffic, hire employees, building a community and its creates a positive well-known brand. Developing a framework for social media strategy- The question and answer which were discussed should have some reasons behind them for the development of the company as because strategy portion is crucial for the success of social media services (Otto, 1980). The process for measuring return on Investment- The strategy and research are the main part of this type of business. This is the most important part of social media marketing. Methodology As social media runs with the help of internet so some strategies are needed for better development of the services. If the company does not have a proper execution strategy the company tends to fall downwards and its brand value of company will also fall, so a proper game plan is needed for the better development of the company. The company should set the tweets as per requirements. The company employees should also have the knowledge about their competitors performance in the social service market (Pelmear, 1987). The Google Excel Docs is the place where the daily transaction are to be recorded, weekly calendar are to be used for publish calendar. The company should treat each channel as an individual entity so that they spread their company globally. An authority brand is built over the web by the online brand marketing. Building social authority is the effective part of social media. The method is creating better titles by the company which helps the posts to be more promotable. For better development of service the company should provide attention grabbing headlines that creates an elegant image .For promoting the social media services a good visual power is needed for promoting their contents. Literature Review The technology has taken social media services where the business man can extend their market campaigns for wider range. Social media services define a connection between company and its clients (Petersen, 2003). Process of communicating with the customers has changed greatly change with the emergence of social media, so the business man should learn how to use social media for the better development of the business as well as industry. This is true due to rapid growth of e-business the companies are going to gain high profits in the future internet related markets. This review states that the current literature which focuses on the social media services for expansion of marketing strategies. The social media services focus on concept of making new foundation and it also increase the impact on consumer behavior. The four main themes found during the research of the study are Virtual communication, consumers attitudes and motives, user generated contents and viral advertising. The soc ial media services can only be studied through experimental and theoretical research. This study does not particularly describe the gains of the business man from this marketing tactics. Retailers must understand the every aspect of social media. By the help of research we can examine that studies are only focusing what social media marketing is as well as the factors affecting the social media Services. Development of the study has been limited due to the initial progress by the researchers (Williams, 1997). The long term promotional gains of the retailers are to be expanded during the time of research of social media services. For better progression formalized study is needed for good outcomes for gaining more knowledge in the real life application. The gap within social media services has been touched by the reviewing of literature for the need of future studies which helps to explore the benefits gained by the marketing of social media services. Social media is defined by Kaplan and Heinlein as a group of internet based application for building an ideological foundations and which allows the user generated content. Sinclair and Vogues cite oreillys defines that social media is software tools and creates user generated the content which can be shared. There are some basic features necessary for the website which has to meet some requirements as social service network. The social service network should have its own user profiles n and the method that allows the users to connect with each other so that they can communicate with each other without any hindrance and it can allow the users to join the virtual groups. The instrument which provides information is the innovation adoption process to the consumers. B y the help of the process an individual can go through the innovation decision process (Wurster, 2003). The steps which make the process comfortable are knowledge of innovation, forming and attitude, implementation of innovation and confirmation odd deci sion. The concept of IAP helps the marketers for their fulfillment of social media services campaign and now social media is the place were consumer about their favorite companies and products. References Dauer, R., Sagarra, R. and Marti nez de Ose s, F. (2009). Maritime transport IV. Catalunya, Spain: UPC. Hodge, W. (1958). Beryllium for structural applications. Columbus, Ohio: Defense Metals Information Center, Battelle Memorial Institute. Kanthopthuan wannakam kandamnnngan bambat raksa yaseptit thi mi withi kanpatibat thi penlt =. (2550). Krung Thep: Samnakngan Po.Po.So., Krasuang Yuttitham. Kociolek, A. and Clevenger, A. (2011). Effects of paved roads on birds. Canmore, Alta.: Yellowstone to Yukon Conservation Initiative. Otto, C. (1980). Journal of the Society of Architectural Historians. Philadelphia, PA: Society of Architectural Historians. Pelmear, P. (1987). Evaluation of occupational exposure to waste anesthetic gases in Ontario hospitals. Toronto: Ministry of Labour, Health and Safety Division, Health and Safety Support Services Branch. Petersen, T. (2003). A proposal to compare the relationship of student participation in extracurricular activities and GPA. Williams, C. (1997). Dostal. Wurster, R. (2003). Teachers and stress.

RR#1 Letter From Birmingham Jail Essays - Community Organizing

RR#1 Letter From Birmingham Jail Nicole Varady RR#1Letter From Birmingham Jail After reading Letter From Birmingham Jail, by Martin Luther King, Jr., I am struck by how eloquently he writes. I know this is not an earth-shattering revelation, but I do not recall having ever read a piece by Dr. King in my previous studies. This letter was written to eight clergymen, after Dr. King was incarcerated during protests that occurred in the state of Alabama. He wrote this in response to a statement issued by the Alabama clergymen, in which they called these protests unwise and untimely. The majority of the letter is a well thought out and compelling argument against the unjust actions that were occurring in the South at that time. As I stated above, Dr. Kings way with words was a sheer pleasure to read, even in the absolutely horrific context of which it was written. Whilst I am certainly no stranger to the despicable treatment of African-Americans during this time period, a lot of what I came across still was enough to get me all in a tizzy. Dr. Kings claim that we stiff creep at a horse-and-buggy pace toward gaining a cup of coffee at a lunch counter was phrased so well, clearly pointing out the ridiculousness of such an obstacle for an American to have to endure. Then there is section in which he writes about having to explain to his six year old daughter why she cannot attend the local amusement park, and seeing the tears welling up in her eyes when she is told that Funtown is closed to colored children is a bit hard to swallow. Never the less, Dr. King uses his gift of gab well, making some very excellent points that I believe are still fantastic arguments for the issues of today. To the clergymen making claims that their protesting actions even though peaceful, must be condemned, because they precipitate violence, he retorts that this is illogical, as it is akin to condemning a robbed man because his possession of money precipitated the evil act of robbery. I find this analogy an almost perfect way to discuss the outrages of women asking for it, but alas, that is a discussion for another time. One last quote from this letter I would like to bring up is Dr. Kings concern of the rather un-Christian like mindset that he, and many others, had to unfortunately bear witness from fellow members of the church. He writes I have watched many churches commit themselves to a completely other worldly religion which makes a strange, un-Biblical distinction between body and soul, between the sacred and the secular. Although I believe Dr. King is only including race here, and might not have considered this when writing, this is a sound argument in the very un-Christian like treatment that a lot of people endure daily, be they gay/lesbian, transgendered, etc. 1) How would you describe the way Dr. King addresses his audience? Is he righteous? Is he rude? Is he conversational? The attitude of Dr. King that I took from this letter is that he is thoughtful and considerate of his words, but also emits small jabs here and there. I gathered small hints of sarcasm in the letter, though that may very well just be the voice in which I read it. I believe his manner of speaking to the clergymen is one of slight indignation, that which I find just. He may come off as righteous, in the sense that he believes all people should have equal rights, but never did I find an air of holier than thou in his words. He is not rude by any means, he just carefully lays out all his points with some hard to argue examples. He wants to be civil, but he definitely will not be brushed aside and not let justice prevail. I believe the ending of his letter fully shows this when he writes If I have said anything in this letter that overstates the truth and indicates an unreasonable impatience, I beg you to forgive me. If I have said anything that understates the truth and indicates my havi ng a patience that allows me to settle for anything less than

Free Essays on Racism In Huck

Controversial in death as he was in life, Mark Twain has been seriously accused by some of being a "racist writer," whose writing is offensive to black readers, perpetuates cheap slave-era stereotypes, and deserves no place on today's bookshelves. To those of us who have drunk gratefully of Twain's wisdom and humanity, such accusations are ludicrous. But for some people they clearly touch a raw nerve, and for that reason they deserve a serious answer. Let's look at the book that is most commonly singled out for this criticism, the novel that Ernest Hemingway identified as the source of all American literature: The Adventures of Huckleberry Finn. For Twain's critics, the novel is racist on the face of it, and for the most obvious reason: many characters use the word "nigger" throughout. But since the action of the book takes place in the south twenty years before the Civil War, it would be amazing if they didn't use that word. A closer reading also reveals Twain's serious satiric intent. In one scene, for instance, Aunt Sally hears of a steamboat explosion. "Good gracious! anybody hurt?" she asks. "No'm," comes the answer. "Killed a nigger." But anyone who imagines that Mark Twain meant this literally is missing the point. Rather, Twain is using this casual dialogue ironically, as a way to underscore the chilling truth about the old south, that it was a society where perfectly "nice" people didn't consider the death of a black person worth their notice. To drive the point home, Twain has the lady continue: "Well, it's lucky, because sometimes people do get hurt." That's a small case in point. But what is the book really about? It's about nothing less than freedom and the quest for freedom. It's about a slave who breaks the law and risks his life to win his freedom and be reunited with his family, and a white boy who becomes his friend and helps him escape. Because of his upbringing, the boy starts out believing t... Free Essays on Racism In Huck Free Essays on Racism In Huck Controversial in death as he was in life, Mark Twain has been seriously accused by some of being a "racist writer," whose writing is offensive to black readers, perpetuates cheap slave-era stereotypes, and deserves no place on today's bookshelves. To those of us who have drunk gratefully of Twain's wisdom and humanity, such accusations are ludicrous. But for some people they clearly touch a raw nerve, and for that reason they deserve a serious answer. Let's look at the book that is most commonly singled out for this criticism, the novel that Ernest Hemingway identified as the source of all American literature: The Adventures of Huckleberry Finn. For Twain's critics, the novel is racist on the face of it, and for the most obvious reason: many characters use the word "nigger" throughout. But since the action of the book takes place in the south twenty years before the Civil War, it would be amazing if they didn't use that word. A closer reading also reveals Twain's serious satiric intent. In one scene, for instance, Aunt Sally hears of a steamboat explosion. "Good gracious! anybody hurt?" she asks. "No'm," comes the answer. "Killed a nigger." But anyone who imagines that Mark Twain meant this literally is missing the point. Rather, Twain is using this casual dialogue ironically, as a way to underscore the chilling truth about the old south, that it was a society where perfectly "nice" people didn't consider the death of a black person worth their notice. To drive the point home, Twain has the lady continue: "Well, it's lucky, because sometimes people do get hurt." That's a small case in point. But what is the book really about? It's about nothing less than freedom and the quest for freedom. It's about a slave who breaks the law and risks his life to win his freedom and be reunited with his family, and a white boy who becomes his friend and helps him escape. Because of his upbringing, the boy starts out believing t...

Leadership Profile PART II Essay Example | Topics and Well Written Essays - 1500 words

Leadership Profile PART II - Essay Example All sorts of leaders, be it a political leader, group/team leader (for a project), leader in any field or discipline(s) and any n' every leader; they, despite being unique by several of their attributes, they have a few similarities (Gareth & Charles, 2005). They show some of the similar patterns which can be integrated into a few categories or types of leadership styles as per the leadership theories given by renowned observers and theorists. These include several theories which have provided exceptional guidance to assist people over the whole globe and to help out leaders in leading their subordinates effectively as per the prevailing conditions and situation of an organization. Some of those world renowned theories are discussed briefly below. It will be pertinent to note here that we have already looker at the reasons and chosen the transformational leadership style to explain the behaviour of our chosen leader namely Mr. Thaksin Shinawatra. Fred Fiedler was the one who developed a contingency or situational theory of leadership. Leadership theories may be of great help in molding the behaviors of leaders but they also need to be effective enough to assist leaders in different situations. Now that many theories are there, a lot of researchers have agreed on the point that actually no "one" style of leadership is always right for every person, who is a leader. Therefore, for different conditions and circumstances, these conditional theories were developed to be applicable in different cases with respect to the task at hand, the type of organization and the people involved (G. Northouse, 2006). In this theory, the developer i.e. Fiedler emphasized on three main things that were the structure of the task, the relationship between the leaders and the subordinates, and the power that the leader has and is entitled to exercise on his own discretion. Transformational Leadership: James MacGregor Burns wrote in his book 'Leadership' about the concept of "transforming leadership" (G. Northouse, 2006). According to him, transformational leadership actually takes place when a leader changes his subordinates or followers in three important styles. He inculcates a feeling of cumulative and/or shared gains in the employees i.e. to work not only for their selves only but also fro the sake of the organization's benefit. This results in the subordinates having more trust in their leader, performing at higher levels of productivity and effectively contributes to the achievement of the organizational goal and objectives that are the target for any organization. (Bernard M. Bass, 2005) Path-Goal Theory of Leadership: This theory emphasizes on the leaders to motivate their employees by clearly stating them the means of achieving high. This includes guiding them as to how they should achieve the organizational goals, controlling their performance and monitoring their output results, lauding them for good work and respecting what they did and then further guiding them how to improve on the mistakes that were made and also how to achieve new and higher benchmarks. Leader-Style Theory: Leader style, also known as "Trait Theory" is another way of identifying and analyzing the key characteristics of a successful leader. This approached was used for actually separating the critical leadership traits of born-leaders so that

Henri Matisses Fauvism Research Paper Example | Topics and Well Written Essays - 1750 words

Henri Matisses Fauvism - Research Paper Example The involvement of his mother in advising customers on the best colors in his father’s shop that sold house-paints is what made him develop some interest on color. Thus, it was from his mother that he developed the sense of color. This is also justified by her mother who was not only a skillful painter, but also a fashionable artist. Unfortunately, Matisse grew as an awkward youth who disregarded the rigors of the North. He despised winter seasons with passion. He was also a contemplative child though not very bright. Despite undergoing growth and development, Matisse never lost interest on nature; he still valued his native soil as well as growing things (Ferrier, 1996). Matisse worked as a court administrator in his hometown, Le Cateau-Cambresis, after gaining his qualification in Paris. Matisse discovered his real profession in a unique way. He started painting in 1889 when he was still recovering from appendicitis through the aid of his mother who brought him art supplies. It was also through his mother’s advice that Matisse decided to follow his emotions in pursuing his interest in the profession he loved. His mother had advised him to follow his own emotions instead of the rules of art. A year after his recovery appendicitis, 1891, Matisse returned to Paris to further his studies in art at Acadenie Julian. It was also in Bouguereau that he learnt essential lessons of classical painting. He also did many drawing exams so as to have a chance of joining Ecole des Beaux-Arts.

The Characteristics of Main Modes of Transport in India and Australia Assignment

The Characteristics of Main Modes of Transport in India and Australia - Assignment Example The transport modes help a nation to attain its people and freight to achieve utmost mobility. Nowadays, most transport systems are capable to handle both freight and passenger traffic. Here, the attempt is to compare the main transport modes of India, a developing country in Asia; and Australia, a developed country and a diverse continent by itself. Besides, the essay attempts to investigate and to explain the reason behind the difference in the development of transport modes in these countries. Muehlich & Hamacher reflects that: â€Å"global passenger and freight transportation activities, consumption levels of fuels used for transportation purposes† (2006) the difference in transport mode in different countries is because of the relation with passenger and freight activities and the difference in fuel consumption level. Thesis statement: Comparison between the transport modes of India and Australia, and investigation of the reason behind the difference of transport modes. In India, transport modes play a significant role in economic development and cater the needs of above 1.1 billion people. The transport infrastructure in the South Eastern and South Western parts of the country is far better than other parts. The road network is the backbone/lifeline of the country. World Bank Independent Evaluation Group reflects that: â€Å"Since 2000, transport demand has shifted among transport modes, mainly to the advantage of road transport† (World Bank Independent Evaluation Group 2007) the year 2000 shows a tremendous shift in transport demand in India. For instance, in the year 1997, revenue from the road network consists of 4.4 percent of GDP. But the people who live in remote villages get less access to all-weather roads and they become isolated from the other parts of the country in monsoon seasons. The rail network is the longest and 4th heavily used system in the world.  

Role Of The Other In Dracula English Literature Essay

Role Of The Other In Dracula English Literature Essay Bram Stokers Dracula and Kate Chopins The Awakening centralises on the characters of Count Dracula and Edna Pontellier in the respective novels, characters marked as the Other for their distinction in racial and cultural traits and their transgression to strict Victorian social codes of conduct in the late nineteenth century. This essay explores the role and presentation of the Other in Count Dracula and Edna Pontellier on the issues race, culture, marriage and how the Other is represented through literary techniques such as language, symbolism, imagery and narrative strategies. In Dracula, Stoker uses visual imagery in his description of the Count, of his strange and undeniable racial foreignness in his threatening appearance and physical features, where his eyebrows were very massivebushy hair that seem to curl in its own profusion (Stoker 17). In Jonathan Harkers report, he further notices of Dracula: Strange to say, there were hairs in the centre of the palm and the nails were longto a sharp point (Stoker 18), features associated with nefarious criminals and evil beings that lack spiritual values and moral standards. A criminal is what Professor Van Helsing describes Dracula as: This criminal has not full man-brainbe of child-brain in much (Stoker 341), followed by Mina Harker: The Count is a criminal and of criminal type (Stoker 342); Stoker models Dracula as a degenerate criminal that poses serious danger to the society and uses Draculas intimidating features to represent his criminality, compounding his racial Otherness. In The Awakening, Chopin uses the same narrative technique of visual imagery where she describes Edna Pontellier as rather handsome than beautifulcertain frankness of expressioncontradictory subtle play of features (Chopin 5). Chopin brings out Ednas racial foreignness by comparing and contrasting her beauty and body forms to that of Adele Ragtinolle, a Creole descent who is the embodiment of every womanly grace and charm (Chopin 10). Ednas distinct attractiveness, being an American from Kentucky and different from the physical exotic dispositions of Creole women stands her out as different, whose form of beauty attracts men such as Robert and Victor Lebrun as well as Alcee Arobin. In his novel, Stoker portrays Draculas outsider status, contrasting his archaic Transylvanian cultural origins in Eastern Europe to that of modernized Western Europe where Jonathan Harker comes from. On his arrival in Bistritz, Jonathan describes the primitive land where things were new to him, such as the peasant man or woman kneeling before a shrine and Slovaks with their-coloured sheepskinscarryingtheir long staves, with axe at end (Stoker 8). He compares the unfamiliar Eastern superstition to his native Western rationality when a woman offers him her crucifix for his safety against Dracula, for he has been taught to regard such things as in some measure idolatrous (Stoker 5). Different in every respect from English nobles, Dracula asserts Jonathans and his cultural dissimilarity: We are in Transylvania; and Transylvania is not England. Our ways are not your ways, and there shall be to you many strange things (Stoker 21). As a solitary American woman who marries a Creole from New Orleans, Edna experiences cultural dissimilarity and struggles to come to terms with the cultural norms of the Creole society, where a womans place and fulfilment is restricted in the domestic realm. Just as Adele Ragtinolle positions Edna as an Other: she is not one of us; she is not like us (Chopin 23), Edna is surprised by the Creoles entire absence of prudery and freedom of expression (Chopin 12), where intimate conversations such as childbirth are openly discussed, sex to women are considered not for pleasure but rather for procreation and flirtations do not cross the boundaries of infidelity; such were the social codes in the Creole community which Edna feels growingly restrictive and eventually breaches. Where Dracula attempts to assimilate the cultural identity of the English, Edna resists the social conventions of the Creoles, yet in his assimilation and her resistance, both characters violates and threaten the soci al and cultural order of the society they are in. Stoker combines the theme of sexuality with violence in Dracula. The Count is portrayed as a revenant with a bloodlust in the human body and is primarily a sexual threat not only to women but even to men. Dracula expresses his contempt for authority and Victorian order in the most independent means through his sexuality. He possesses the hypnotic and seductive prowess that attract involuntary women into his clutches and holds the feministic role of reproduction, as his victims do not die but transform into vampires themselves, embracing a new racial identity and marking them as the Other. The magnitude of threat to the civilized society Dracula carries through his sexuality is illustrated first through Lucy Westenras transformation from an amiable Victorian lady to a voracious predator and then through Draculas grave personal invasion of Mina Harker in the very presence her husband, Jonathan, who lay asleep beside her. In the theme of sexuality in The Awakening, Chopin paints a picture of Edna as a woman trapped in a stifled marriage and who is plagued by a mixture of feminist and psychological issues. Unlike the mother-women of the Creole community who are protective of and idolized their children, Ednas motherly instincts are seemingly weak and is uncharacteristically distant from her two sons (Chopin 10). If one of the little Pontellier boys took a tumblehe was not apt to rush crying to his mothers arms (ibid.). Ednas discovery of her dormant sexuality stirs her longing desire for liberty and independence from the confines of male domination and a marriage she feels disillusioned with. Her outward sexuality ensues with her forbidden declaration of love for Robert Lebrun to Mademoiselle Reisz (Chopin 90), and also her act of adultery with Alcee Arobin for her growing need for passion, which breeds immorality and transgresses the conservative social values of the New Orleans Creole community. In Stokers novel, blood symbolises the basis of life to Dracula, which he feeds off his victims that not only sustain his physical but soulless existence but also provides its mythical ability to preserve beauty, as Jonathan noted in Draculas youthful transformation in a coincidental encounter in Exeter, England (Stoker 172). Stoker then symbolises blood with racial contamination because of the close connection between the vampire and blood, with all its implications of purity and genetic intimacy. Stoker also creates a symbolic contrast between English modernity in science and technology and Draculas embodiment of the primitives and superstitions, where Draculas threat hinges on the advance of modernity which brushes off the very reality of such a revenant as Dracula himself who seeks to destroy the society. Chopin similarly uses symbolism in the very introduction of her novel, where caged birds bear symbolic reference to Ednas restricted and subservient role as a wife and mother that society presses upon her and in the same way the birds cannot escape from their cages, Edna too cannot fully release herself from her obligations. Before Edna drowns in the conclusion to the novel, she notices a bird with a broken wing was beating the air abovedisabled down to the water, perhaps symbolizing Ednas unsuccessful attempt at escaping the limitations and boundaries in her role as a woman and foreshadowing her impending demise (Chopin 127). The ocean also represents a source of new life and a symbol of liberation for Edna, in where she feels rejuvenated and assertive upon her self-actualization of her dissatisfaction in her life and of her roles. Her acquisition in the ability to swim symbolically empowers her of her sexuality and her chosen identity and not one decided by the society. There is no single authorial voice in Dracula; rather than adopting a continuous narrative voice, Stokers writing style is straightforward and immediate, interlinking extracts from the journals of various characters that creates ambiguity but adds much realism to the story. Dracula is not given a narrative voice and his actions and mysterious whereabouts are only revealed by the progress other characters, in such a way that unambiguously positions readers as jury in the realm of the good in the battle against the evil Other in Dracula. A single authorial voice is adopted by Chopin in her novel in the form of a distant third-person omniscient. Chopins formal prose relays a sense of solemn gravity to the story and she adopts a writing style that is perceptive and concise. In her narration, she alternates between being specific on some occasions and vague on others, for example: It was the kiss of lifethat kindled desire and Edna cried a little that night after Arobin left herThere was with her an overwhelming feeling of irresponsibility, which strongly suggests their transgression of societal conduct through their phase of adultery (Chopin 92). However, Chopin uses implicit details to guide readers, perhaps to mitigate the foregone conclusion to which her text implies, in a her time when Victorian values still prevailed. Both Stoker and Chopin uses several literary techniques in Dracula and The Awakening, including foreshadowing, symbolism and imagery that reveals the Otherness in Dracula and Edna in their difference in fundamental ways from the society accompanying them. Through artful imagery and language that convey perceptive descriptions and ideas, characters and scenes in both novels come to life, making a vivid reading experience.

Projectery :: essays research papers

Projectery Diagram Method The A3 sheet of white paper was attached to the board, with drawing pins, and the board was placed underneath a book, to put it on a slight incline. Using a protractor, lines were drawn on as a guide for where to line up the marble. The lines were drawn at 30 O, all the way to 70 O, at 5O intervals. A runner was needed to drop the marble down to the inclined board. A piece of card was used, that was bent in half to create a runway. Wherever the marble went off the board, was marked. The result was confirmed by measuring from the point the marble was thrown to the point it fell of the board. We produced the test a couple of times to find the best results. Results Angle  Ã‚  Ã‚  Ã‚  Ã‚  Range (cm) 30 O  Ã‚  Ã‚  Ã‚  Ã‚  24.3 35 O  Ã‚  Ã‚  Ã‚  Ã‚  25.9 40 O  Ã‚  Ã‚  Ã‚  Ã‚  26.6 45 O  Ã‚  Ã‚  Ã‚  Ã‚  27.0 50 O  Ã‚  Ã‚  Ã‚  Ã‚  27.8 55 O  Ã‚  Ã‚  Ã‚  Ã‚  26.8 60 O  Ã‚  Ã‚  Ã‚  Ã‚  24.6 65 O  Ã‚  Ã‚  Ã‚  Ã‚  20.6 70 O  Ã‚  Ã‚  Ã‚  Ã‚  18.2 Conclusion Prediction: At 45 degrees the marble will travel the longest. At 45 O the vertical velocity and the horizontal velocity are the same. Example: In the vertical direction the object decelerates at 10ms-2(approx). It will take exactly 1 second for it to reach its maximum height. This is because of the following. 10ms-2 means every second velocity decreases by 10ms-1. It will take half a second to decrease by 5ms-1. Therefore, 5/10 = 0.5, Decrease in velocity / deceleration. 2 x 0.5 = 1second. During this one second, the object will travel a horizontal distance. Range = horizontal velocity x time = 5 x 1 = 5m The experiment that has been undertaken here has gone slightly off course simply because of the prediction being 45 O. This experiment has shown that it reached its height at 60 O, which could have been interrupted by several things. The things that could have altered the final results are the following: The runway may not have been perfectly on level with the lines of angle. The board wasn’t at same height. The speed of movement at the beginning from the marble. The runway wasn’t steady. The runway may have been at different heights. To produce a fairer test, an average could have been taken, or a more suitable runway. I believe that a bigger board and easier lines to follow would have made it much easier and more accurate. How applied to sport? Projectery is used in almost every sport, e.g. Javelin: When throwing the javelin. Shot put: When throwing the shot put. Football: When kicking the ball. Projectery is used in sport as many use this to judge the best way to be able to get the distance that they want.

Using Perceptual Maps in Marketing

Thorr Motorcycles, Inc. is manufacturing over 200,000 units annually and has current worth in excess of a billion dollars. Thorr is a leading name and holds around 40% of the total market. It not only sells motorcycles but also offers dealer training, dealer software support and mechanical training. For customers, it offers motorcycle rentals and biker training. Projected image of CruiserThorr is of â€Å"masculinity, mobility, and freedom†. Currently Thorr is experiencing decline in sales and wants to know the reason.Thorr can inquire from customers what they want to have in the motorcycle and then change it accordingly. Another way is to change the customer perception about the motorcycle. Phase I: Where is the Thunder? The first phase is the problem statement that the sales are decreasing, â€Å"The motorcycle industry is growing annually, but sales of Thorr Motorcycle’s existing product CruiserThorr (a 1500cc power cruiser priced at $25,800) are deceasing† (U niversity of Phoenix, 2008). This may be because of change in target market characteristics.The people being targeted are now old, their lifestyles have changed and they are not interested in getting a motorcycle. On the other hand, younger generation has comparatively smaller disposable incomes and they are more interested in buying an affordable motorcycle. Thorr needs a new redesigned marketing strategy to win back the sales. In this paper, market position of CruiserThorr motorcycles will be determined by using a perceptual map. This positioning on the map will be based on four fundamental parameters that can used to promote Thorr.Lifestyle reflection, price, quality engineering and offered services, were the chosen fundamental factors. Lifestyle image is the most important factor in this mapping because production motorcycles always sell on their image rather than specifications. Quality engineering is also important as no one likes to buy unreliable products. Quality of a motor cycle can also initiates word of mouth promotion for the company. In addition, no company can continue in the long term without providing quality products to the customers. Pricing is the next fundamental factor and it is on the base of price most people buy products.However, in case of motorcycles, customer’s image of a motorcycle is directly linked to its price that is why there is a small risk if company tries to decrease the prices that its image may get hurt in eyes of the customers. Services are also important to keep the dealers and distributors happy. This also ensures that customers remain loyal to the company. Recommendations and suggestion that were provided at the end of phase I proved to be successful. Phase II: Revving up the Market Phase II notifies about Thorr’s market position and its sales are not improving due to poor positioning.There are two ways out of it; repositioning of CruiserThorr or launching of a new motorcycle called RRoth. Phase II shows a SWOT analysis along with customer demands and income clusters. In addition, financing documents were also provided. Customer preferences are the most important factor here as the company is trying to target a much younger audience than that of CruiserThorr. Age group of target audience is chosen to be 25-35 years so the product should be according to their preferences. Thorr has decided to launch RRoth. $12,649,000 is spent out of allotted $13 million dollars for the marketing plan.Keeping the young people and their salary range in mind, new motorcycle will be priced between $13000 and $15000. Wide range of promotional techniques will be used including sponsoring mega events like Daytona and getting celebrity endorsements. It also included insurance facility, protection offerings, and featuring of RRoth in Hollywood movies. Movies were specially focused because of young target audience. Dealers will sell the motorcycle all over the country. Official website will give complete info rmation about the product including financing options.Planned services include customization options, club memberships and dealer training program. Financing option will ensure the customer from lower income group. Thorr is performing much better after the implementation of all the recommendations. Now, young people are opting for the new product enhancing company’s market position as well as sales. Phase III: Thundering Success? Phase III includes plotting of CruiserThorr based on market research. It will be plotted on a perceptual map. Characteristics of CruiserThorr relevant to RRoth will be chosen and then RRoth will be plotted on perceptual map based on those attributes.A comprehensive survey was conducted and people were asked about both productions of Thorr Motorcycles Inc. Three hundred fifty people from age 25-55 were surveyed and perceptual map was plotted based on their feedback. Research for CruiserThorr showed that around 37% people planned to spend $13000 to $15 000 on a motorcycle in near future. Around 57% people liked financing and customization options as it not only catered to those with little money, it also attracted people with extra money who wanted something better. Forty-five percent voted that dealership training is important for them.Service enhancements were demanded by 38% people. They were asked if all the services provided by Thorr are satisfactory and 25% replied with â€Å"strongly disagree†. After analyzing this data, lifestyle image factor was escalated to level 9 while price, quality engineering, and service offerings were changed to five, eight and seven respectively. Positive feedback confirmed that we are heading in the right direction. Positioning on perceptual map was corrected accordingly. Price attribute for RRoth was placed at level 8 and lifestyle image at level 9.Quality engineering stood at 8 while cool was also given an 8. Results from survey show that Cool and Price parameters were rightly placed at 8 and 8. As for lifestyle image and quality engineering, they needed to be revamped. Lifestyle image attribute was lowered to a 7 instead of already planned 9. It was done because of existing high image of Thorr. Quality engineering was also lowered at 7 rather than 8 because, although customers rated it high, they had positive views about its fuel-efficient engine. Relationship between Differentiation and PositioningPositioning and differentiation both are necessary for the success of a product. A product cannot be a Hit if any of these is missing. If a product is positioning accurately but does not differentiate itself from others then it will not become a leader. Similarly, if a product is very well differentiated from its competitors, but has not positioned itself accurately, it will also fail. Thus, it is imperative for a company that is planning to be the market leader, to not only introduce a unique product but projects it as a unique product as well.Repositioning in case of Thorr was inevitable because sales were decreeing and there was no option left. They repositioned and targeted a younger market to get the much-needed growth a good spark. Product life changes were being experienced and CruiserThorr was in declining phase. Something new was needed to keep the company in growth phase. Introduction of RRoth was great as it benefited the company in two ways; loyal customers did not leave CruiserThorr and stayed and secondly, new market was found that helped the company earn desired profits.Two products being offered at the same time gives the choice to the customers. They can choose any product that meets their requirements of style, fuel consumption or engine power etc. As for the differentiation, or uniqueness, the company has many ways in which it can differentiate its products. It can be price based, service based, or delivery options based. A common challenge in keeping both the differentiation and positioning is that the company must ensure incr eased sales along with company growth. Thorr should position its new motorcycle so that it attracts the young generation.After that, an aggressive marketing campaign should be launched to lure the target market into buying the motorcycle. The Effect of the Product Life Cycle on Marketing Marketing styles and techniques constantly change with the change in product lifecycles. Customer desires, wants and needs of customers keep on changing and so does the marketing scheme. For the same reason, marketers are always presenting their ideas in new and novel ways. Success of a product is always affected by the change in product lifecycle and it is the job of a marketer to show, through marketing plan, how to revitalize the product perception.Best way to do it is through repositioning of the product lifecycle. Product positioning is essentially how a customer feels when he goes out for buying a motorcycle. The Effect of the Product Life Cycle on Thorr Marketing plan should always be based o n the position of product in the product lifecycle. At this moment, CruiserThorr is almost on the verge of leaving maturity and entering decline phase. It would be very difficult to stop the decline of CruiserThorr. RRoth on the other hand is still in the introductory stage. ‘Thorr should know about the positioning of its products  according to the product lifecycle, only then will it be able to anticipate whether it is going to retain market position or need a new target market. Thorr faced a critical situation when it was time for differentiating and positioning of both its products but marketing research solved the issue in no time. Marketing research is vital to any company’s success and the data collected through the research should be used in decision-making. Data collected from surveys and marketing research can be used to produce perceptual map. This map will help in development of marketing plan.Opportunities also can be identified, through the perceptual map , and then they can be taken advantage of by acting accordingly. Thorr Motorcycles has designed a more redefined marketing strategy based on market research and perceptual maps. This hard work has put Thorr back on the right track of profitability and success. Creation of a marketing plan, according to research and conceptual maps, shows how a product can be repositioned in customer’s minds. This will not only change the overall image of the product but will also bring in profits.

Free Essays on Lincoln

Did Abraham Lincoln Free the Slaves? Abraham Lincoln was the reason that the slaves got emancipated when they did. Without Lincoln’s efforts the slaves would have stayed enslaved for awhile longer. No one for sure can say how long they would have stayed enslaved, but it is a fact that they would have not been emancipated when they did if it wasn’t for Lincoln. When Lincoln won the presidency he pronounced slavery as a moral evil that must come to and end. By stopping the expansion of slavery, and by not retreating from Fort Sumter, he provoked the south to secede from the Union. This was vital for the emancipation of the slaves, he needed the country to stay united, but the north had to have to upper-hand. He was the commander and chief of the Union, without him and his efforts the Union may not have won the war. Slaves started to fight together with the Union, because they too also new that if they wanted to be freed the Union would have to win, and there only hope was Lincoln. Some people would say that the slaves won their own freedom, but that is untrue. Without Lincoln winning the presidency, no other presidential nominee understood how critical it was to free the slaves. Without his great leadership in the Civil War the Union might not have ever won, which would have put slavery on a hold. Instead if the South would have won, slavery would have expanded and been less of an issue. Lincoln was the man who was reelected into office when the people that elected him for the second time already knew his view on slavery and could have voted otherwise, but they didn’t. It was Lincoln’s push that freed the slaves with the Emancipation Proclamation. It also was his great leadership skills that reconstructed Southern cities, from post-war damage that made people in southern states view him more of an ally. He is the single reason that the 13th amendment eventually got passed. Of course Lincoln wasn’t the so... Free Essays on Lincoln Free Essays on Lincoln The Election of 1860 By the election of 1860 profound divisions existed among Americans over the future course of their country, and especially over the South's "peculiar institution," slavery. During the presidency of James K. Polk (1841-1849), the United States had confirmed the annexation of Texas to the Union, negotiated a treaty with Great Britain for the Oregon territory up to the 49th parallel, and, as a result of the Mexican War, added California and New Mexico as well. The American eagle now spanned the entire continent, a source of nationalistic pride to those who thought expansion was the fulfillment of both God's will and America's mission to spread its republican institutions. But national exuberance turned sour when Americans confronted the issue of whether slavery should follow the flag into the new territories. During the 1850s, different views about slavery's expansion and its place in America's future fueled suspicion and bitterness between northerners and southerners. In Kansas, the qu estion of whether the territory would be opened or closed to slavery erupted in violence and political unrest. "Bleeding Kansas," the treatment of fugitive slaves, and other issues involving slavery strained and then shattered the nation's two-party system which had served for a generation to weld sections and interests into two powerful national institutions. Of the two major parties, the Whig organization totally succumbed in the mid-1850s to the sectionalizing effects of the slavery issue and ceased to operate as a national party. Like the country, the Whig party could not exist half slave and half free. Meanwhile, the Democratic party managed to remain intact throughout that decade, but slavery acted like a solvent to weaken its bonds. Increasingly, its powerful, predominantly southern wing was at odds with a smaller, northern contingent. The campaign of 1860 accurately registered the country's precarious condition after a de... Free Essays on Lincoln Did Abraham Lincoln Free the Slaves? Abraham Lincoln was the reason that the slaves got emancipated when they did. Without Lincoln’s efforts the slaves would have stayed enslaved for awhile longer. No one for sure can say how long they would have stayed enslaved, but it is a fact that they would have not been emancipated when they did if it wasn’t for Lincoln. When Lincoln won the presidency he pronounced slavery as a moral evil that must come to and end. By stopping the expansion of slavery, and by not retreating from Fort Sumter, he provoked the south to secede from the Union. This was vital for the emancipation of the slaves, he needed the country to stay united, but the north had to have to upper-hand. He was the commander and chief of the Union, without him and his efforts the Union may not have won the war. Slaves started to fight together with the Union, because they too also new that if they wanted to be freed the Union would have to win, and there only hope was Lincoln. Some people would say that the slaves won their own freedom, but that is untrue. Without Lincoln winning the presidency, no other presidential nominee understood how critical it was to free the slaves. Without his great leadership in the Civil War the Union might not have ever won, which would have put slavery on a hold. Instead if the South would have won, slavery would have expanded and been less of an issue. Lincoln was the man who was reelected into office when the people that elected him for the second time already knew his view on slavery and could have voted otherwise, but they didn’t. It was Lincoln’s push that freed the slaves with the Emancipation Proclamation. It also was his great leadership skills that reconstructed Southern cities, from post-war damage that made people in southern states view him more of an ally. He is the single reason that the 13th amendment eventually got passed. Of course Lincoln wasn’t the so...

Build and Use a Tree Leaf and Plant Press

Build and Use a Tree Leaf and Plant Press Way back in the dark ages when I was taking tree identification in college, I pressed hundreds of leaves for further study. Even today, you cant beat using a real, preserved leaf to assist you in tree identification. A properly pressed leaf highlights its structure(s) and provides you with a three-dimensional leaf. Collecting the leaf aids you in the initial identification and gives you a self-made field guide for future help. Difficulty: Average Time Required: 2 to 4 hours (including purchasing materials) Heres How Cut a 24 X 24 plywood square in half to make the top and bottom sections of the 12 X 24 press. Place them on top of each other with edges even (c-clamps or bar clamps can be used to keep the wood in position).At each corner of the top and bottom pieces of plywood, measure in 1 1/2 from sides, 2 from top and mark with a pencil. Using drill bit the same size as your bolts, drill a hole through both pieces at each mark.Insert round-headed bolts up through each hole in every corner of both the top and bottom portions of the plywood press. Make sure the hole is small enough to accommodate the bolt but stops at the head. Add a washer and wingnut to each bolt. You now have a press with adjustable tension.Remove winged bolt nuts, washers and the  top portion of the plywood press leaving the bottom portion of the press and four bolts standing upright. It is from this open position that you load the press with any new leaves.Cut two cardboard pieces to fit between the press but not extend be yond the top, bottom or sides of the plywood press and to fit between the bolts. This cardboard is to go between the wood press top and bottom and the pressed material. Collect tabloid sized newspaper. To use: place leaves between double or triple sheets of newspaper, place newspaper between the pieces of cardboard. Close the press by repositioning the top plywood portion over bolts, attach washers, screw on wing nuts and tighten. Tips: Find a leaf on a tree you either know or would like to identify. Collect the leaf or several leaves that most represent an average looking leaf of the tree species. Use an old magazine as a temporary field press.Identify and label each specimen as soon as you collect it as identification is much easier when you can see the entire tree rather than just a few leaves. Remember to take your field guide along.You should not have to pay more than $10 for the material to build this leaf press. You can purchase presses for about $40. What You Need: 2 X 2 sheet of 1/2 plywoodFour 3 round-headed bolts with washers and wing nutsCircular saw, scissors and drillCardboard and newspaper

Madeleine Leininger's Transcultural Nursing Theory Research Paper

Madeleine Leininger's Transcultural Nursing Theory - Research Paper Example During her early nursing career, Leininger identified the need and importance of â€Å"caring† concept in nursing. She got her motivation from frequent appreciative statements from her patients. This acted as a leeway to her focus on ‘care’ as being an important or central nursing component. She experienced what she termed as a cultural shock during the 1950s while working as a child guide in children’s home. She realized that certain children behavioral patterns appeared to have cultural basis. She also recognized and realized that the missing link to nursing’s comprehension of the several variations necessary in patient care improve and support healing, compliance, as well as, wellness. The insights acted as the beginnings of a phenomenon and construct related to nursing care known as transcultural nursing. Leininger is the founder of the popular transcultural nursing movement in education practice and research. She defined transcultural nursing as a â€Å"substantive area of study and practice focused on comparative cultural care values, and practices of individuals or groups of similar or different cultures with the goal of providing culture-specific and universal nursing care practices in promoting health or well-being or to help people face unfavorable human conditions, illness, or death in culturally meaningful ways† (Leininger, 1989). ... It emphasizes on the universality and diversity with an aim of providing culturally related and wholistic care (Leininger & McFarland, 2006). The theory is, however, not a grand one since it has certain dimensions to assess for a given picture. It is a comprehensive and wholistic approach, which has given a leeway to a broader and wider nursing than expected with a reductionist and middle-range approach. The theory has a role of providing the required care measures while taking into consideration an individual or patient’s cultural beliefs, values and practices. Leininger came up with and coined the fundamental goal or aim of transcultural practice in nursing. She referred to it as culturally congruent care. It is only possible on the occurrence of the following within the client-nurse relationship: the nurse, together with the client, defines creatively a different or new lifestyle for the well-being or health of the client. This requires the use and application of both profe ssional and generic knowledge and ways in order to fit these diverse and new ideas into nursing practice and goals. Another important and unavoidable aspect of this theory is that knowledge and skills are normally re-patterned for the client’s best interest. This implies that all care modalities and means need co-participation of the client and the nurse. The two have to perform identification, planning, implementation, and evaluation of each mode of caring for culturally congruent or related nursing care. The modes normally stimulate nurses to come up with and design appropriate nursing decisions and actions with the use of the acquired new knowledge, as well as, the culturally based ways to give satisfying and meaningful wholistic care to various

Research Chinese culture Essay Example | Topics and Well Written Essays - 750 words

Research Chinese culture - Essay Example For instance, â€Å"We appreciate your business† is preferable in every case to â€Å"I appreciate your business.† Time sensitivity In Chinese business, deadlines and meeting times are treated more like suggestions. In American business, deadlines and meeting times are strict guidelines. That is, concern is not expressed if a meeting begins late or a deadline is pushed back by a couple days. This is often misunderstood by American communicators.ii Communication addressed to cultures that are less focused on the absolute concept of time should reflect a lesser emphasis on the importance of meeting times and deadlines. Although this may be frustrating, some cultures do not respond well to such demands. For that reason, communications should embrace a fuzzier view of timed projects. For instance, using the sentence â€Å"The meeting will start around 1pm† as opposed to â€Å"The meeting will start at 1pm sharp† is more likely to win over employees. ... This means not using language that could be interpreted to dispute or argue directly for something opposite to what was decided by the higher levels of hierarchy. By doing this, Westeners will remain respectful and avoid awkward situations. Audience Profile Sheet Job Sought: _Regional Sales Manager______________________________________________ Reader's Name: Kathryn Harold Reader's Job Title: Senior Sales Associate Kind of Reader: Primary __X___ Secondary ______ Reader’s Level of Education: Bachelors of Arts Degree Reader’s Professional Experience: 1 year as Sales & Marketing Intern 2 years as Junior Sales Associate 4 years as Senior Sales Associate Reader’s Job Responsibilities: A senior sales associate organizes and manages a company's sales force. Senior sales associates hire and train other salespersons, assigning territories and helping develop leads. Reader’s Personal Characteristics: She is a personable employee with strong leadership and interperso nal skills. She has shown compassion on the job. She has expressed interest in gaining more experience in an overseas sales position and desires a promotion. Reader’s Cultural Background: Caucasian American of Polish and German descent Reader’s Attitude Toward the Writer (you): She is a friendly acquaintance. She admires the work that her coworkers and superiors are doing. Reader’s Attitude Toward the Position you’re applying to: She views the position as an opportunity for personal and professional growth, a chance at a higher pay, and experiences in a new working environment. Reader’s Expectations for an employee in that position: She expects an employee in that

The XX band, album XX review Article Example | Topics and Well Written Essays - 2000 words

The XX band, album XX review - Article Example The album received positive reviews and has just released a second album, â€Å"The Co- Exist.† (Rodgers). History of the XX band The xx band is an indie pop band formed in 2008 based in London. It released their debut album in 2009. The band has four members, Romey Madley Croft, Oliver Sim, Jamie Smith better known as Jamie xx and Baria Qureshi who left the band in 2009 after the first album. The band members studied music together at the Elliot School and have known each other for years. The band was ranked highly in the best of 2009 lists. It was number 1 on the Guardian list and 2nd on the NME. In 2010 the band won the Mercury prize for their debut album. They have just released their second album â€Å"Co-Exist† on 10th September 2012. The name of the band XX is not the chromosomes or kisses but more seen as mysterious marks. Their eponymous debut album in term of music and lyrics has traces of Pixies and Aaliyah. Caius Pawson founder of the Young Turks label an im print of XL signed them up after listening to them perform at various gigs and became their manager. Creativity Making of the Album XX Romney Madley Croft is the singer cum guitarist of the band. She is sweet natured and soft spoken. She is incapable of uttering a line that does not have a ‘come on’. She adores Mariah Carey. In the songs â€Å"Islands† and Basis Space† her voice is pleasant and has a soft vibe. She is reflective about a subject that is something not often associated with teenagers. Oliver Sim, the bassist, feels up through his responsive vocals and ever present bass. His voice is papery and has a sticking point. Oliver is obsessed by Aaliyah and this can be seen in their music. Romy and Sim may not have the best voices but they sing together because they have something to say. They provide plenty of friction to their music and bring a lot of excitement to the music. Baria Qureishi was the guitarist cum keyboard player and responsible for dr ums, but left the band after the band’s debut album under unclear circumstances (Rodgers). Jamie Smith known as â€Å"Jamie xx† is the band’s producer. He created a sound world where the simplest chord change was full of emotion. The first production acquainted listeners to music that expressed the guitar. He is a producer who is adventurous and open minded compared to other young producers. He is hungry to incorporate all manners of sounds and approaches to music. The band’s music is pop music about sex and interpersonal relationships. They are not fashionistas but definitely their influence is potent. They are strongly influenced by R&B. The XX band makes electronic edged music that is ghostly, low key and enigmatic as their curious name. The connections to the different types of music they adore gives their music an atmosphere of simplicity. The group caused a stir during their gigs in London before being signed up by Young Turks (Rodgers). The debut a lbum â€Å"XX† The eponymous debut album was self titled â€Å"xx†. The first album filled a void that most music lovers did not know exist. Their music was new where several currents of music flowed. xx the song was like a whispered secret. It incorporated hushed voices through the process of subtraction with a daring sense of space. Croft’s voice in the first album used gently picked lines that were

Effective Religious Practices Essay Example for Free

Effective Religious Practices Essay Throughout our history, leaders of various religious sects have used a number of methods, materials, and programs to initiate their followers into a certain ideology or belief system. This has proved to be both useful and destructive over the course of time. We have seen many horrifying events take place in the name of certain religions (Jim Jones, The Peoples Church), and have also seen many cases that could serve as a message of hope for others (Mother Teresa). The outcome of events that are sparked by the formation of a new religious sect, are primarily influenced by the programs and methods used by the sects religious leader, to instruct his followers to believe in certain belief systems, and commit actions that are justified by those underlying beliefs. When analyzing how a religious sect instructs its followers, or disciples, we should analyze both positive and negative correlations shared by various sects, in doing this, we could determine what practices have proved beneficial to society, and which ones have proved to be destructive. When observing certain pastors methods in instructing their followers, we could come to the assumption that a leader who preaches a peaceful and uplifting message is more likely to attractive followers who share the same views, on the other hand, a pastor who preaches destructive and self righteous message is more likely to have a congregation that reflects those same views. For example, Joel Olsten, a pastor at Lakewood church, has a consistent uplifting message that he shares with his congregation on a daily basis. When using this method of preaching, the pastor is not focusing on the negative actions of some of the members of his congregation, (Hell, or Damnation) but rather inspiring them to try harder, or to do better. When a pastor only focuses on topics such as sin, Hell, or damnation, then many members of his congregation will leave feeling ashamed and scared, rather than uplifted and motivated. A useful method that a pastor can use is always having sermons with a positive and uplifting theme, focused on what’s ahead for an individual rather than what they have done in there past. Another useful method practiced by certain pastors is not classifying there religion under a certain categories, such as Catholic, Methodist, or Jehovah Witness, but rather inviting people of all faiths to join, not just a select view. In practicing this, a pastor’s congregation has the potential to grow, without being confined by a certain sect’s moral philosophies. A church is only as powerful as its congregation, the larger the congregation, the more influence a church has in its surrounding communities. When practicing such things, a pastor does not limit himself to one moral view, but rather stays open minded and tolerant to the many views that his congregation may have. If I were to become a pastor, I wouldn’t be subject to one particular faith, but rather welcome any faith to my congregation. I feel that it is important to have a diverse congregation; it teaches people how to be tolerant and appreciative of another persons belief system. This ideology also proves useful in expanding a church’s total number of members, therefore harboring growth and overall success. As a church’s congregation grows, so does its net worth, and its influence in its surrounding communities. Secondly, I would choose to preach messages of hope rather than self-shame. I would want people to come to my church and leave with a renewed vision of hope, so that they are self motivated to become active members in there communities. In my opinion, this would prove to be very effective in increasing the total number of people in my congregation. In conclusion, it is far more beneficial when recruiting members for a congregation, to appeal to everybody’s emotional needs, by preaching an unbiased message that has a theme based in hope, and inspiration.

Goal And Objectives Of A Spar Business Tourism Essay

Goal And Objectives Of A Spar Business Tourism Essay Through its vast network of research on the consumer and industry, some researchers were pinpointed the following spa industry trends: à ¢Ã¢â€š ¬Ã‚ ¢ Spa is a Lifestyle: Research shows that more than 2 million spa-goers took part in lifestyle classes in 2005. Examples of lifestyle offerings include healthy cooking classes, seminars on achieving balance and managing stress and treatments which allow guests to customize their own at-home spa experience. more people are embracing the spa experience as it is linked to lifestyle decisions based on health and wellness. Issues such as stress, obesity, and environmental toxins being serious concerns, many spas are incorporating lifestyle elements, which include fitness, diet and overall health into the traditional treatment-based spa concept. à ¢Ã¢â€š ¬Ã‚ ¢ Spa Visits are Necessary and an Entitlement: This trend is catching particularly among baby boomers. The most common reasons for visiting spas include soothing sore joints/muscles, relieving/reducing stress to feel better about oneself and for mental/emotional health. à ¢Ã¢â€š ¬Ã‚ ¢ Looking for Results: People expect more than just pampering from their spa visits simply. More than one in ten spa-goers treat spa-going as part of their larger health and wellness lifestyle. à ¢Ã¢â€š ¬Ã‚ ¢ Medical Components: The annual growth of 69 percent from 2003 to 2005 shows that medical spas are one of the fastest growing segments of the industry. The most popular medical treatments are microdermabrasion, chemical peels and natural weight loss measures such as body wraps. Increasingly, the medical industry in general, and the plastic surgery sector in particular, are incorporating spa treatments such as acupuncture and naturotherapy into their service structure. à ¢Ã¢â€š ¬Ã‚ ¢ Living at the Spa: Spas are adding residential components and real estate developers are building spas in gated communities and condominiums. For example it is particularly visible in cities like New York City and Las Vegas. à ¢Ã¢â€š ¬Ã‚ ¢ Socialization: Todays spas are offering enhanced opportunities for socialization. Many spas are merging the traditional spa concept with entertainment and networking. Eight percent of U.S. spa-goers say they use their time at the spa as an opportunity to socialize. à ¢Ã¢â€š ¬Ã‚ ¢ Customization: In todays times Spa-goers desire experiences that are customized to their personal needs and desires. Right from booking time, to selecting the background music, room temperature lighting, and massage oils; being a spa-goer is no longer a spectator sport. à ¢Ã¢â€š ¬Ã‚ ¢ Gender-specific experiences: consumers are looking for experiences tailored specifically to their gender. As 45 percent of spa-goers are men, the demand for products and services designed specifically with men in mind is at an all-time high. à ¢Ã¢â€š ¬Ã‚ ¢ Spa Vacations: About 63% of U.S. spa-goers have visited spa while traveling from home. Apart from budgetary considerations, trips to spas are shaped by desires to visit particular places and have specific types of vacations. Women are more likely than men to be spa-goers, though spa traveling reduces the gender gap considerably as 36 percent of spa travelers are male. à ¢Ã¢â€š ¬Ã‚ ¢ Experiential Journeys: Spa-goers are drawn to indigenous treatments and products, especially when traveling. New textures, aromas and sounds with meaningful story-telling help forge connections to people, places and traditions. Additionally, another trend to watch for is skin care evolving from a product-based service to an experience-based service. Industry Background The spa industry has grown significantly from 2005 to 2007. According to the latest Global Spa Research of ISPA (International SPA Association) there are nearly 100 million active spa-goers globally. The need to relax transcends borders. Regardless of where they live, the primary reasons spa-goers visit spas are to relax and relieve/reduce stress. Most spa businesses market a Web site to advertise products or services. It may not be an attractive or professional looking page on the Internet, but businesses are still using these uninviting Web pages. Owners are staying away from potentially helpful management software, because they are caught up in the paperwork. If all businesses used an Internet strategy, sales and new clients would increase significantly. Its a matter of developing an Internet strategy, sticking to a plan, and remembering the big picture. The purpose of this research is to determine whether having an Internet strategy is beneficial in the spa industry. Internet art icles, e-books, personal interviews, and books were used for research purposes. Overall, research suggests that having an Internet strategy proves beneficial for clients, spa technicians, and management. With a willingness to learn about new software and ways of doing business online, revenue will increase as fast as over night. Goal and Objectives of the Business and Milestone Our mission is to run a profitable business by providing high-end therapeutic massage and aesthetician services in a caring, upscale, professional environment. We offer massage in a variety of styles traditional Swedish Massage, Sports Massage, Deep Tissue work, Sports Massage,  Hot Stone Massage, Reflexology, and others.  Our licensed aestheticians offer the latest in skin treatments, body treatments and anti-aging therapies.   Our goal is to tailor the clients experience based on initial interview information, as well as feedback during the treatments, to ensure the clients comfort and satisfaction, and to increase repeat business.  We are mindful of the overall experience using only the finest oils and lotions, beauty treatments and aromatherapies. Special lighting, music, decor, and textiles  are used throughout the spa to  complete the comfortable, plush environment  and enhance the clients overall spa experience. Objectives of the Business Achieve $33,900in sales the third month after opening by performing 16services per day. Achieve $81,600 in sales the 6 month after opening by performing 27 services per day. Have a local client return rate of 90% by the end of the first 6 months. Become an established community Spa destination by the end of the first 12 months. Perform 23 services per day by the end of the first year. Uniqueness of Product or Service Marketing, Marketing, Marketing Owner is a proven, 15-year sales executive.   Marketing will be the first strength to our success and a huge competitive edge. Professionalism: Which are includes everything from maintaining confidentiality, to hiring the very best LMT and Aestheticians. Individual Attention: Each clients experience will be tailored to his or her preference. Repeat business/Recommendations: giving the kind of service that brings people back for regular treatments, and encourages clients to recommend us to friends, and other health professionals to recommend their clients. Unique Treatments: We have the latest in techniques with the best products from around the world. Fantastic Location:  Orchard road A Few More Notable Itemsà ¢Ã¢â€š ¬Ã‚ ¦ Treatments that use two or more therapists are also seen as being on the rise.   Spa-going moms desire products and experiences designed for them. The most reason that customer want go to spa is to reduce and relieve their stress, painfuls and the attractiveness of our spa is stone and fruit massage. Marketing Plan Research and Analysis Knowledge of the target market provides a basis for determining the appropriate marketing action strategy that will effectively meet its needs (Hisrich, Peters Shepherd, 2008, p245). Market Segmentation A basic foundation of relationship marketing is market segmentation (Zeithaml Bitner, 2003, p.164). Through market segmentation, our company can reach target market easily. Market segmentation is variable. For our company, the main segmentations are as follows. Demographic Segmentation Age:The chart above is the result from our survey. That indicates the main customers of our company are aged from 25 to 40. Occupation Our market segment will include officials and housewives. Officials in Singapore are always stressful because of work. Therefore, doing spa will make them be relaxed and comfortable. Housewives always have a lot of leisure time. In that case, spa would be one of their favorite activities. Income group Our market segment would include people with high income. Because of our company not only provides traditional massage, also provides special Day spa, like hot stone treatment and fruit spa, our clients should has high income. Behavior Segmentation This segmentation is based on peoples lifestyle. Our companys market segment would include people who prefer to take massage to relax. In addition, people who like to take massage as a healthcare method also can be seen as our target segment. Geographic Segmentation Our main target segment is tourists who are from other countries. Target Market Firstly, tourists would be our companys major target market. Meanwhile, based on the demographic segmentation, our company would target local people aged from 25 to 40. According to the left graph below, the population of Singapore had a dramatically increase from year 1970 (2,013,600) to year 2009 (3,733,900), which means the number of people we can serve also increased. In addition, the chart on right depicts people at age group from 25 to 40 is a large segment therefore that is a huge market for us. It is also has a growth trends from 1999 to 2009. These are good signals for running Spa Company. Source: Statistics Singapore, 2010 Market Analysis The spa industry in Singapore is prosperous. This country has been positioned as the urban spa hub of Southeast Asia by the tourism board. (Melinda Taschetta-Millane, 2007). Source: Singapore Tourism Board, 2010. The graph above depicts the number of visitor arrivals in Singapore. It is clear that, the number of tourists increased from 2003 to 2007. After that, the number decreased slightly, probably because the economic crisis. However, visitor arrivals to Singapore registered 26.7% growth to reach 950,000 in June 2010, the highest ever recorded visitor arrivals in the month of June (Statistics Singapore, 2010). Thereby the number of tourists is still large. In that case, the market size of spa industry is very big in Singapore. On the other hand, our survey also asks peoples opinion on whether spa is popular. The chart below indicates that the percentage of people who state spa becomes more popular is 94. Figure: Survey result of whether Spa become more popular However, there are many key players in spa industry, such as Spa Esprit, Estheva Spa and Raffles Amrita Spa. Based on many years operation, these spas already have good brand image and many loyalty customers. Therefore, they already got a large number of market share. In that case, our company should use business strategy to gain at least one percent market share at the first year, such as use the latest in techniques with the best products from around the world. Competitor Analysis As the spa business is growing day by day, competition is becoming more challenging than before. The graph above indicates which spa is the most favorite. This is done by survey from our own. It is clear that most people prefer to Spa Esprit. It is one of the key players in spa industry. However, our companys competitors would be a Fond and Esprit Spa which are located in Holland Village. The main competitive advantage for them is their experience from long term operation. In addition, they might have some loyalty customers which would affect us. Our company not only has direct competitors but also has indirect competitors. For instance, OSIM Corporate which has variety kinds of massage tools. People can take massage at home by using their massage chair. That would also impact our company as our potential customers would loss. Marketing Plan Our strategy is to implement the most aggressive marketing and networking in the community, followed by the best services in the business.  Our prices are competitive for the area, and our personnel plan, which includes using a pool of skilled, commissioned therapists and aestheticians, will give us a financial advantage. Competitive Edge Our competitive edge is our ability to market effectively and creatively to bring in the clients and then back that up with the best service and products in the business.   In addition, our  combination of unique services, outstanding location and our interaction with the customers are setting us up for huge success. Market Strategy: Sale Distribution Local Advertising Seasonal Promotions: Local newspaper advertising, local fliers, grand opening party kick-off and promotion for first 30 days.   Continue regular advertising and plan for seasonal events like Christmas, Valentines Day, Mothers Day, Chinese New Years. Local Networking: Charities, womens groups, country clubs, wedding planners, and membership with the  Spa Association Singapore (http://www.spaassociation.org.sg/). Health Care Referrals Prior to opening: Work current contacts and create new contacts with health care providers, especially chiropractors.   Also, become a Provider with health insurance companies that offer Alternative Care to their members.   Most people dont know that massage therapy is usually paid by insurance when billed correctly and when prescribed by a physician.   aFond and Esprit Spa already has practice management software to handle medically billable massage.   When the insurance does not cover the entire amount of a service the client will pay the difference.   For that reason, we will not want to participate with any PPOs that require write-off for amounts over the usual and customary fee (which tends to be too low).   A list of acceptable insurance company plans will be maintained and those clients will be able to handle massage therapy through their insurance.   Any opportunity to convince allopathic physicians MDs to see massage as having long-term healing benefits for their patients will also be  taken, since they  hold to key to having  massage paid for as medically necessary.  Ã‚   The client will also help drive that with the physicians if they are properly educated.   Hotel Referrals: Hotels that do not offer their own spa services will send their guests to our spa or use our out-call spa  services.  Prior to opening, I will make contacts with managers and concierges at local hotels to ensure they are aware of the services available.  Promotions will be offered to professionals in these industries to create buzz and build relationships. Online Website: Our spa will show up on  every  major  search engine  and in the phone directory.  The website will have a full menu of services and eventually have the ability to schedule appointments on-line.  The spa software we are using will allow a user to see the schedule and make an appointment without making a phone call. Location traffic: It is imperative that we  be located in a high-traffic strip road, Tanglin road, which is high-end, modern, and clean.  We prefer locating near a complementary business like a nail or hair salon, shopping centre that does not offer any massage or facial treatments.  Ã‚   Pricing Strategy If, as it has been said, the top three items which determine success in business are location, location, location, then a busy location at Culway Pla in a thriving residential community represents our top marketing strategy.  With the owner focusing on the sales, marketing and management and delegating the massage and aesthetician therapies to employeesbusiness profitability potential is exponentially maximized over a one or  two person operation by a  direct care-giver without any marketing, management or sales background. As the owner, Madame Pamperzhou has done extensive market research and visited some of the best spas in the world Beverly Hills, Paris, Amsterdam, Vegas and Arizona and has taken ideas from the best to offer an upscale, ultra-amenity, spa experience.  Once a client experiences the luxurious, high-end level of personalized care that we offer, we are confident that we will have a return client.   Advertisement and Promotions The business is still in its introductory stages. Therefore, it is necessary for the business to advertise heavily through mass media. There are various ways of doing so: Newspapers and magazines: The Company may choose to advertise with color in the standard newspapers. Leaflets, brochures and pamphlets: These will be prepared for the purpose of informing the customers about the prices, the activities and the general background information concerning the nature of the business. Banners and posters: For the sake of large-scale advertising, the most eye-catching form would be the banners and the posters. These will be used to illustrate the name of the business, its nature, location and the products we offer. They will be located in areas concentrated with the target market. 5. Business cards: They will be distributed in the market since our business comprises of offering services, it is a good form of increasing clientele. 6. Travel agencies: They will be used to market our spa packages. A certain fixed amount will be paid to them annually to issue our brochures and leaflets as they will be the first ones to come in contact with potential customers. 7. Face book: Perhaps, the easiest and most effective form of advertising in the modern days. It will deliver our message to our target market directly. 8. Discount vouchers: Since our business is heavily outsourcing with various companies, to promote our business in return, they may issue discount vouchers for certain activities or packages for our business, in order to promote it and attract more clients. 9. Hotel referrals: we can make contacts with managers and concierge at local hotels that do not offer their own spa services; this will help to create more awareness about our services. Operations Plan 3.1. Company Location and Facilities Location 1 Development Name: 41 Holland Drive Property Type: Shop / Shophouse Price: S$ 8,000/ month Negotiable Size: 731 sqft / 68 sqm PSF (built-in): S$ 10.94 psf Developer: Housing Development Board Tenure: 99-year Leasehold Lease Term: 2 years The convenience location in the bustling Holland Village vincity, walking distance to 2 Mrt: Bouna Vista Mrt upcoming Holland Village Mrt. Ample carpark space just behind the shop and another multi-storey car park across the street. Upmarket neighbourhood with sophiscated consumers, highly suitable for specialised clinics/education centres/niche retail concept shop/etc. Operation Hours Our business is day spa so the operating hours will be from 9 am to 7 pm. We will run the business all 7 days and during holidays the business will increase because many people have plans to spent time in holidays. In public holidays also our spa will be opened, the staffs will be paid incentives during public holidays. Transportation The transportation facilities in Singapore are easy and economical. Holland Village is usually reached from other parts of Singapore either by bus or taxi, and is linked to Orchard Road via Holland Road. Holland village is nearby to Queensway. 3.2. Products and Services The products we use in our Day Spa are body treatments like body scrub and body scrub, facials and fruit massage. Services Body Scrub Body scrub will remove your dead skin and unveil a smoother more rejuvenated skin with these divinely aromatic scrubs. Your skin will feel refreshed and reborn. Body wrap Our body wrap recipe is made up of a fresh daily blend of ingredients that includes special herbs and oils. The more times you perform a body wrap the faster and better the results. You will be amazed at how soft and healthy your skin will feel and look after. Facials This is a fresh and radiant treatment nourishing you skin. In twenty steps including whether it is: cleansing, deep cleansing, Peeling, Massaging and improving your skin by using mask and specific serum depending on skin type. Nourishing Treatment for Normal Combination Skin. Moisturizing Treatment for Dry Skin. Purifying Treatment for Oily Skin Fruit Massage This Moisturizer provides that lock in the skins own moisture to prevent dryness and cracking, this new formula nourishes dry skin and helps retain moisture giving your skin a softer and smoother feeling like never before. Suppliers The products for our spa are mainly brought from Amber Products. The Amber products are one of the favourite brands for the customers. Amber has been a dedicated partner with spas and salons around the world for 30 years. Their goal is to build awareness of the importance of maintaining health and well-being through spa services. Packages In our Spa the package is very open and allowed guest to choose any product they like not more than 2 things. 3.3. Licenses and Permits to Start a Business in Singapore Compulsory Licenses A compulsory copyright license is an exception to copyright law that is usually philosophically justified as an attempt by the government to correct a market failure. As an exception to copyright, another party can exercise one or more of the copyrights exclusive rights without having to obtain the copyright holders permission (hence compulsory) but will have to pay a licensing fee. Some compulsory licenses protect those who wish to use a work for educational or non-commercial purposes. In cases when it is judged too burdensome for scattered or small-scale buyers and sellers to find one another and negotiate a price, governments sometimes issue a compulsory license for the use so that the relative difficulty of obtaining permission for it does not extinguish it. Intellectual Property legislation in Singapore is pepped with regimes for compulsory licensing. Business Activity License And Permits A business license is a permit or registration required by the federal, state, county, or local government to conduct business. Besides the basic operating permits, business owners should investigate other possible licensing requirements based on their location and industry. Conducting business without the proper licenses and permits may result in penalties, notices, and the inability to operate. 3.4. Legislation and Regulation Due to spa business, company also needs certificates or licenses for each employee to show the credibility. In the pre-opening of our spa, if employees do not have licenses, we would like to pay for them to training section and get the certificate or license. This method gives benefit to both employees and employers. In order to work smoothly, our spa needs to get prove from union that our work place is safe, employees have the proper social security, holiday, salary, wages, and other benefits are enough for their living standard. Operating as the company is a must to pay TAX to the government; however, we cannot be sure how much tax will increase or decrease in the specific period. Management 4.1. Management Team Key Personnel Benny: Managing Director and one of the investors holding 40 % of the share in the investment for the business. He comes from a business family having an amazing business skill and is a PR in Singapore, also has a good knowledge about SPA and Massage as he owns some of the popular Massage shop in other parts of the city. He will only be present for the monthly meetings with the management team and would not be looking after the day to day operations. Raja: Finance Manager and holds 30 % of the investment share in the business. He has a good knowledge of finance as he has done his masters in finance from University of Wales. He will be looking after the cash inflow and outflow, would be preparing the balance sheet and profit and loss statements and would help the management team in taking the financial decisions of the business. Becky: Operational Manager having a sound academic background and holding 20 % of the investment share in the business. She has a good work experience as he is in this industry from the last 10 years. She has worked in some of the best restaurants lounge in the city. He will be having the sole authority of the operations in the workplace. Varun: Marketing Manager having a good work experience. His responsibility is to update the management from time to time with the Spa and lounge industry, watching out the competitors, negotiating and finding reliable suppliers. He will also serve the business as a Receptionist during the day time. Nathan: Floor manager and will look after the inventory supplies and will provide assistance to the operational manager. 4.2. Legal Structure Employment Agreement Employment agreement is also known as employment contract. It is an agreement between an employee and employer that specifies the terms and conditions of employment (Janus Corporate Solutions Pte , n.d.). A violation of one or more of the terms in an employment contract by either an employee or employer is considered breach of contract. Employment agreement will include several important clauses such as: Code of Conduct This Code is a concise outline of the Companys standards of business ethics and conduct (A. T. CROSS COMPANY, n.d.). It deals with various laws and Employee should act honestly and always in the best interests of the employer. Employee should follow all the rules lawfully and proper direction of the employer (ipccc, 2004). The employee must not use any item belong to the employer for their personal use. The employee must not smoke and take any drugs on the workplace. Salary/Wages The Salary will be paid according to the appointment position. The salary must be paid at least once a month within 7 days after the end of the salary period. Overtime pay, if applicable, must be paid within 14 days of the stipulated salary period. This will be paid to the employee by electronic fund transfer. The employer is required to make contributions to the CPF fund. Both employee and employer make monthly contributions to the fund. Hours of Work Employees are entitled to work not more than 44 hours per week (focus singapore, n.d.). The employee may be required to work for additional hours depending on requirements. Employee ordinary daily hours of full time work are not more than eight hours per day. Employees are entitled to take a break for 30 min after working not more than 6 hrs. Public Holidays Employee is entitled to paid day off on public holidays. These are the following public holidays in Singapore. New Years Day, Chinese New Year, Good Friday, Labour Day, Vesak Day, National Day, Hari Raya Puasa, Deepavali, Hari Raya Haji, and Christmas Day (8Links, n.d.). Annual Leave Employee must have served at least 3 months with the employer for qualifying the leave for 7 days. An  employee is entitled to 14 days of sick leave per year, and 60 days of hospitalization leave provided the employee has worked for at least 6 months for the company (The Law Society of Singapore, n.d.). Employee Benefits Employer offer medical insurance plans that extend to dependants and typically cover personal accident and hospitalization. Company will provide a per-day allowance, transportation allowance or reimbursement of actual expenses while travelling.  The company will sponsor employee training programs and educational courses (The Law Society of Singapore, n.d.). Stock Agreement This agreement is between the supplier and the customer. This agreement is mandatory for all the business. For the spa there must be an agreement between the spa and the supplier of the materials. Stock agreement will include several important clauses such as: The Engagement The spa has appointed the Supplier to supply the goods and the supplier have agreed to supply the Contract Goods for the Customer. And the supplier will be the sole and exclusive provider of the Contract Goods to the Customer. Prices and Payment The spa has agreed to pay the Supplier the prices for the Contract Goods as negotiated. The Supplier must issue a Tax Invoice for the Contract Goods supplied. If for whatever reason the spa does not pay for any Contract Goods when payment becomes due the Supplier may stop the supply until all the dues will be cleared. Suspend supply of the Contract Goods until all outstanding payments have been made. Retention of Title Until the spa has paid the Supplier for the Contract Goods, title in the Contract Goods will not pass to the spa. The spa must keep the Contract Goods insured noting the Suppliers interest therein. The title remains in the Supplier, the Contract Goods will be at the spas risk until they are paid for. Quality of Contract Goods The Contract Goods must comply with all safety standards, codes and applicable legislation. Ordering, Delivery and Packaging All Contract Goods must be ordered by the spa on the Suppliers standard order form or standard method which order form or method the Supplier may from time to time change. Any damage during the transportation will be the suppliers liability. Financial Plan (Detail Balance Sheet) Critical Risks The risk refers to the probability, and magnitude, of downside loss, which could result in bankruptcy. The risk of downside loss is partly derived from the entrepreneurs uncertainties over market demand, technological development, and the actions of competitors (Hisrich, Peters Shepherd, 2008, p477). There are several potential problems for our company in the tourism industry. Firstly, the natural disasters would be our potential risk. For instance, the erupted of Eyjafjallajokull volcano in Iceland lead to many flights canceled, as a result of Singapore lost a large number of tourists. Our companys potential customers also would decrease. Other natural disasters effects are the same. During that period, our company should focus on local customers to reduce the losses. Secondly, the economical factors also would be our potential risk. During the economic crisis period, people would not prefer to spend money on spa. It would affect our company directly. In that case, our company should do many promotions to attract people, such as distribute gift certificate and lower prices. Thirdly, the increasing number of competitors would be our companys risk. Singapores population is not large therefore if there are many competitors, the number of our companys potential customers will decrease. On the other hand, our company provides the special spa-fruit spa, which is the first company use this kind of treatment. It means that it would be our competitive advantage. However, other company also can imitate tha