RR#1 Letter From Birmingham Jail Essays - Community Organizing

RR#1 Letter From Birmingham Jail Nicole Varady RR#1Letter From Birmingham Jail After reading Letter From Birmingham Jail, by Martin Luther King, Jr., I am struck by how eloquently he writes. I know this is not an earth-shattering revelation, but I do not recall having ever read a piece by Dr. King in my previous studies. This letter was written to eight clergymen, after Dr. King was incarcerated during protests that occurred in the state of Alabama. He wrote this in response to a statement issued by the Alabama clergymen, in which they called these protests unwise and untimely. The majority of the letter is a well thought out and compelling argument against the unjust actions that were occurring in the South at that time. As I stated above, Dr. Kings way with words was a sheer pleasure to read, even in the absolutely horrific context of which it was written. Whilst I am certainly no stranger to the despicable treatment of African-Americans during this time period, a lot of what I came across still was enough to get me all in a tizzy. Dr. Kings claim that we stiff creep at a horse-and-buggy pace toward gaining a cup of coffee at a lunch counter was phrased so well, clearly pointing out the ridiculousness of such an obstacle for an American to have to endure. Then there is section in which he writes about having to explain to his six year old daughter why she cannot attend the local amusement park, and seeing the tears welling up in her eyes when she is told that Funtown is closed to colored children is a bit hard to swallow. Never the less, Dr. King uses his gift of gab well, making some very excellent points that I believe are still fantastic arguments for the issues of today. To the clergymen making claims that their protesting actions even though peaceful, must be condemned, because they precipitate violence, he retorts that this is illogical, as it is akin to condemning a robbed man because his possession of money precipitated the evil act of robbery. I find this analogy an almost perfect way to discuss the outrages of women asking for it, but alas, that is a discussion for another time. One last quote from this letter I would like to bring up is Dr. Kings concern of the rather un-Christian like mindset that he, and many others, had to unfortunately bear witness from fellow members of the church. He writes I have watched many churches commit themselves to a completely other worldly religion which makes a strange, un-Biblical distinction between body and soul, between the sacred and the secular. Although I believe Dr. King is only including race here, and might not have considered this when writing, this is a sound argument in the very un-Christian like treatment that a lot of people endure daily, be they gay/lesbian, transgendered, etc. 1) How would you describe the way Dr. King addresses his audience? Is he righteous? Is he rude? Is he conversational? The attitude of Dr. King that I took from this letter is that he is thoughtful and considerate of his words, but also emits small jabs here and there. I gathered small hints of sarcasm in the letter, though that may very well just be the voice in which I read it. I believe his manner of speaking to the clergymen is one of slight indignation, that which I find just. He may come off as righteous, in the sense that he believes all people should have equal rights, but never did I find an air of holier than thou in his words. He is not rude by any means, he just carefully lays out all his points with some hard to argue examples. He wants to be civil, but he definitely will not be brushed aside and not let justice prevail. I believe the ending of his letter fully shows this when he writes If I have said anything in this letter that overstates the truth and indicates an unreasonable impatience, I beg you to forgive me. If I have said anything that understates the truth and indicates my havi ng a patience that allows me to settle for anything less than

Free Essays on Racism In Huck

Controversial in death as he was in life, Mark Twain has been seriously accused by some of being a "racist writer," whose writing is offensive to black readers, perpetuates cheap slave-era stereotypes, and deserves no place on today's bookshelves. To those of us who have drunk gratefully of Twain's wisdom and humanity, such accusations are ludicrous. But for some people they clearly touch a raw nerve, and for that reason they deserve a serious answer. Let's look at the book that is most commonly singled out for this criticism, the novel that Ernest Hemingway identified as the source of all American literature: The Adventures of Huckleberry Finn. For Twain's critics, the novel is racist on the face of it, and for the most obvious reason: many characters use the word "nigger" throughout. But since the action of the book takes place in the south twenty years before the Civil War, it would be amazing if they didn't use that word. A closer reading also reveals Twain's serious satiric intent. In one scene, for instance, Aunt Sally hears of a steamboat explosion. "Good gracious! anybody hurt?" she asks. "No'm," comes the answer. "Killed a nigger." But anyone who imagines that Mark Twain meant this literally is missing the point. Rather, Twain is using this casual dialogue ironically, as a way to underscore the chilling truth about the old south, that it was a society where perfectly "nice" people didn't consider the death of a black person worth their notice. To drive the point home, Twain has the lady continue: "Well, it's lucky, because sometimes people do get hurt." That's a small case in point. But what is the book really about? It's about nothing less than freedom and the quest for freedom. It's about a slave who breaks the law and risks his life to win his freedom and be reunited with his family, and a white boy who becomes his friend and helps him escape. Because of his upbringing, the boy starts out believing t... Free Essays on Racism In Huck Free Essays on Racism In Huck Controversial in death as he was in life, Mark Twain has been seriously accused by some of being a "racist writer," whose writing is offensive to black readers, perpetuates cheap slave-era stereotypes, and deserves no place on today's bookshelves. To those of us who have drunk gratefully of Twain's wisdom and humanity, such accusations are ludicrous. But for some people they clearly touch a raw nerve, and for that reason they deserve a serious answer. Let's look at the book that is most commonly singled out for this criticism, the novel that Ernest Hemingway identified as the source of all American literature: The Adventures of Huckleberry Finn. For Twain's critics, the novel is racist on the face of it, and for the most obvious reason: many characters use the word "nigger" throughout. But since the action of the book takes place in the south twenty years before the Civil War, it would be amazing if they didn't use that word. A closer reading also reveals Twain's serious satiric intent. In one scene, for instance, Aunt Sally hears of a steamboat explosion. "Good gracious! anybody hurt?" she asks. "No'm," comes the answer. "Killed a nigger." But anyone who imagines that Mark Twain meant this literally is missing the point. Rather, Twain is using this casual dialogue ironically, as a way to underscore the chilling truth about the old south, that it was a society where perfectly "nice" people didn't consider the death of a black person worth their notice. To drive the point home, Twain has the lady continue: "Well, it's lucky, because sometimes people do get hurt." That's a small case in point. But what is the book really about? It's about nothing less than freedom and the quest for freedom. It's about a slave who breaks the law and risks his life to win his freedom and be reunited with his family, and a white boy who becomes his friend and helps him escape. Because of his upbringing, the boy starts out believing t...

Leadership Profile PART II Essay Example | Topics and Well Written Essays - 1500 words

Leadership Profile PART II - Essay Example All sorts of leaders, be it a political leader, group/team leader (for a project), leader in any field or discipline(s) and any n' every leader; they, despite being unique by several of their attributes, they have a few similarities (Gareth & Charles, 2005). They show some of the similar patterns which can be integrated into a few categories or types of leadership styles as per the leadership theories given by renowned observers and theorists. These include several theories which have provided exceptional guidance to assist people over the whole globe and to help out leaders in leading their subordinates effectively as per the prevailing conditions and situation of an organization. Some of those world renowned theories are discussed briefly below. It will be pertinent to note here that we have already looker at the reasons and chosen the transformational leadership style to explain the behaviour of our chosen leader namely Mr. Thaksin Shinawatra. Fred Fiedler was the one who developed a contingency or situational theory of leadership. Leadership theories may be of great help in molding the behaviors of leaders but they also need to be effective enough to assist leaders in different situations. Now that many theories are there, a lot of researchers have agreed on the point that actually no "one" style of leadership is always right for every person, who is a leader. Therefore, for different conditions and circumstances, these conditional theories were developed to be applicable in different cases with respect to the task at hand, the type of organization and the people involved (G. Northouse, 2006). In this theory, the developer i.e. Fiedler emphasized on three main things that were the structure of the task, the relationship between the leaders and the subordinates, and the power that the leader has and is entitled to exercise on his own discretion. Transformational Leadership: James MacGregor Burns wrote in his book 'Leadership' about the concept of "transforming leadership" (G. Northouse, 2006). According to him, transformational leadership actually takes place when a leader changes his subordinates or followers in three important styles. He inculcates a feeling of cumulative and/or shared gains in the employees i.e. to work not only for their selves only but also fro the sake of the organization's benefit. This results in the subordinates having more trust in their leader, performing at higher levels of productivity and effectively contributes to the achievement of the organizational goal and objectives that are the target for any organization. (Bernard M. Bass, 2005) Path-Goal Theory of Leadership: This theory emphasizes on the leaders to motivate their employees by clearly stating them the means of achieving high. This includes guiding them as to how they should achieve the organizational goals, controlling their performance and monitoring their output results, lauding them for good work and respecting what they did and then further guiding them how to improve on the mistakes that were made and also how to achieve new and higher benchmarks. Leader-Style Theory: Leader style, also known as "Trait Theory" is another way of identifying and analyzing the key characteristics of a successful leader. This approached was used for actually separating the critical leadership traits of born-leaders so that

Henri Matisses Fauvism Research Paper Example | Topics and Well Written Essays - 1750 words

Henri Matisses Fauvism - Research Paper Example The involvement of his mother in advising customers on the best colors in his father’s shop that sold house-paints is what made him develop some interest on color. Thus, it was from his mother that he developed the sense of color. This is also justified by her mother who was not only a skillful painter, but also a fashionable artist. Unfortunately, Matisse grew as an awkward youth who disregarded the rigors of the North. He despised winter seasons with passion. He was also a contemplative child though not very bright. Despite undergoing growth and development, Matisse never lost interest on nature; he still valued his native soil as well as growing things (Ferrier, 1996). Matisse worked as a court administrator in his hometown, Le Cateau-Cambresis, after gaining his qualification in Paris. Matisse discovered his real profession in a unique way. He started painting in 1889 when he was still recovering from appendicitis through the aid of his mother who brought him art supplies. It was also through his mother’s advice that Matisse decided to follow his emotions in pursuing his interest in the profession he loved. His mother had advised him to follow his own emotions instead of the rules of art. A year after his recovery appendicitis, 1891, Matisse returned to Paris to further his studies in art at Acadenie Julian. It was also in Bouguereau that he learnt essential lessons of classical painting. He also did many drawing exams so as to have a chance of joining Ecole des Beaux-Arts.

The Characteristics of Main Modes of Transport in India and Australia Assignment

The Characteristics of Main Modes of Transport in India and Australia - Assignment Example The transport modes help a nation to attain its people and freight to achieve utmost mobility. Nowadays, most transport systems are capable to handle both freight and passenger traffic. Here, the attempt is to compare the main transport modes of India, a developing country in Asia; and Australia, a developed country and a diverse continent by itself. Besides, the essay attempts to investigate and to explain the reason behind the difference in the development of transport modes in these countries. Muehlich & Hamacher reflects that: â€Å"global passenger and freight transportation activities, consumption levels of fuels used for transportation purposes† (2006) the difference in transport mode in different countries is because of the relation with passenger and freight activities and the difference in fuel consumption level. Thesis statement: Comparison between the transport modes of India and Australia, and investigation of the reason behind the difference of transport modes. In India, transport modes play a significant role in economic development and cater the needs of above 1.1 billion people. The transport infrastructure in the South Eastern and South Western parts of the country is far better than other parts. The road network is the backbone/lifeline of the country. World Bank Independent Evaluation Group reflects that: â€Å"Since 2000, transport demand has shifted among transport modes, mainly to the advantage of road transport† (World Bank Independent Evaluation Group 2007) the year 2000 shows a tremendous shift in transport demand in India. For instance, in the year 1997, revenue from the road network consists of 4.4 percent of GDP. But the people who live in remote villages get less access to all-weather roads and they become isolated from the other parts of the country in monsoon seasons. The rail network is the longest and 4th heavily used system in the world.  

Role Of The Other In Dracula English Literature Essay

Role Of The Other In Dracula English Literature Essay Bram Stokers Dracula and Kate Chopins The Awakening centralises on the characters of Count Dracula and Edna Pontellier in the respective novels, characters marked as the Other for their distinction in racial and cultural traits and their transgression to strict Victorian social codes of conduct in the late nineteenth century. This essay explores the role and presentation of the Other in Count Dracula and Edna Pontellier on the issues race, culture, marriage and how the Other is represented through literary techniques such as language, symbolism, imagery and narrative strategies. In Dracula, Stoker uses visual imagery in his description of the Count, of his strange and undeniable racial foreignness in his threatening appearance and physical features, where his eyebrows were very massivebushy hair that seem to curl in its own profusion (Stoker 17). In Jonathan Harkers report, he further notices of Dracula: Strange to say, there were hairs in the centre of the palm and the nails were longto a sharp point (Stoker 18), features associated with nefarious criminals and evil beings that lack spiritual values and moral standards. A criminal is what Professor Van Helsing describes Dracula as: This criminal has not full man-brainbe of child-brain in much (Stoker 341), followed by Mina Harker: The Count is a criminal and of criminal type (Stoker 342); Stoker models Dracula as a degenerate criminal that poses serious danger to the society and uses Draculas intimidating features to represent his criminality, compounding his racial Otherness. In The Awakening, Chopin uses the same narrative technique of visual imagery where she describes Edna Pontellier as rather handsome than beautifulcertain frankness of expressioncontradictory subtle play of features (Chopin 5). Chopin brings out Ednas racial foreignness by comparing and contrasting her beauty and body forms to that of Adele Ragtinolle, a Creole descent who is the embodiment of every womanly grace and charm (Chopin 10). Ednas distinct attractiveness, being an American from Kentucky and different from the physical exotic dispositions of Creole women stands her out as different, whose form of beauty attracts men such as Robert and Victor Lebrun as well as Alcee Arobin. In his novel, Stoker portrays Draculas outsider status, contrasting his archaic Transylvanian cultural origins in Eastern Europe to that of modernized Western Europe where Jonathan Harker comes from. On his arrival in Bistritz, Jonathan describes the primitive land where things were new to him, such as the peasant man or woman kneeling before a shrine and Slovaks with their-coloured sheepskinscarryingtheir long staves, with axe at end (Stoker 8). He compares the unfamiliar Eastern superstition to his native Western rationality when a woman offers him her crucifix for his safety against Dracula, for he has been taught to regard such things as in some measure idolatrous (Stoker 5). Different in every respect from English nobles, Dracula asserts Jonathans and his cultural dissimilarity: We are in Transylvania; and Transylvania is not England. Our ways are not your ways, and there shall be to you many strange things (Stoker 21). As a solitary American woman who marries a Creole from New Orleans, Edna experiences cultural dissimilarity and struggles to come to terms with the cultural norms of the Creole society, where a womans place and fulfilment is restricted in the domestic realm. Just as Adele Ragtinolle positions Edna as an Other: she is not one of us; she is not like us (Chopin 23), Edna is surprised by the Creoles entire absence of prudery and freedom of expression (Chopin 12), where intimate conversations such as childbirth are openly discussed, sex to women are considered not for pleasure but rather for procreation and flirtations do not cross the boundaries of infidelity; such were the social codes in the Creole community which Edna feels growingly restrictive and eventually breaches. Where Dracula attempts to assimilate the cultural identity of the English, Edna resists the social conventions of the Creoles, yet in his assimilation and her resistance, both characters violates and threaten the soci al and cultural order of the society they are in. Stoker combines the theme of sexuality with violence in Dracula. The Count is portrayed as a revenant with a bloodlust in the human body and is primarily a sexual threat not only to women but even to men. Dracula expresses his contempt for authority and Victorian order in the most independent means through his sexuality. He possesses the hypnotic and seductive prowess that attract involuntary women into his clutches and holds the feministic role of reproduction, as his victims do not die but transform into vampires themselves, embracing a new racial identity and marking them as the Other. The magnitude of threat to the civilized society Dracula carries through his sexuality is illustrated first through Lucy Westenras transformation from an amiable Victorian lady to a voracious predator and then through Draculas grave personal invasion of Mina Harker in the very presence her husband, Jonathan, who lay asleep beside her. In the theme of sexuality in The Awakening, Chopin paints a picture of Edna as a woman trapped in a stifled marriage and who is plagued by a mixture of feminist and psychological issues. Unlike the mother-women of the Creole community who are protective of and idolized their children, Ednas motherly instincts are seemingly weak and is uncharacteristically distant from her two sons (Chopin 10). If one of the little Pontellier boys took a tumblehe was not apt to rush crying to his mothers arms (ibid.). Ednas discovery of her dormant sexuality stirs her longing desire for liberty and independence from the confines of male domination and a marriage she feels disillusioned with. Her outward sexuality ensues with her forbidden declaration of love for Robert Lebrun to Mademoiselle Reisz (Chopin 90), and also her act of adultery with Alcee Arobin for her growing need for passion, which breeds immorality and transgresses the conservative social values of the New Orleans Creole community. In Stokers novel, blood symbolises the basis of life to Dracula, which he feeds off his victims that not only sustain his physical but soulless existence but also provides its mythical ability to preserve beauty, as Jonathan noted in Draculas youthful transformation in a coincidental encounter in Exeter, England (Stoker 172). Stoker then symbolises blood with racial contamination because of the close connection between the vampire and blood, with all its implications of purity and genetic intimacy. Stoker also creates a symbolic contrast between English modernity in science and technology and Draculas embodiment of the primitives and superstitions, where Draculas threat hinges on the advance of modernity which brushes off the very reality of such a revenant as Dracula himself who seeks to destroy the society. Chopin similarly uses symbolism in the very introduction of her novel, where caged birds bear symbolic reference to Ednas restricted and subservient role as a wife and mother that society presses upon her and in the same way the birds cannot escape from their cages, Edna too cannot fully release herself from her obligations. Before Edna drowns in the conclusion to the novel, she notices a bird with a broken wing was beating the air abovedisabled down to the water, perhaps symbolizing Ednas unsuccessful attempt at escaping the limitations and boundaries in her role as a woman and foreshadowing her impending demise (Chopin 127). The ocean also represents a source of new life and a symbol of liberation for Edna, in where she feels rejuvenated and assertive upon her self-actualization of her dissatisfaction in her life and of her roles. Her acquisition in the ability to swim symbolically empowers her of her sexuality and her chosen identity and not one decided by the society. There is no single authorial voice in Dracula; rather than adopting a continuous narrative voice, Stokers writing style is straightforward and immediate, interlinking extracts from the journals of various characters that creates ambiguity but adds much realism to the story. Dracula is not given a narrative voice and his actions and mysterious whereabouts are only revealed by the progress other characters, in such a way that unambiguously positions readers as jury in the realm of the good in the battle against the evil Other in Dracula. A single authorial voice is adopted by Chopin in her novel in the form of a distant third-person omniscient. Chopins formal prose relays a sense of solemn gravity to the story and she adopts a writing style that is perceptive and concise. In her narration, she alternates between being specific on some occasions and vague on others, for example: It was the kiss of lifethat kindled desire and Edna cried a little that night after Arobin left herThere was with her an overwhelming feeling of irresponsibility, which strongly suggests their transgression of societal conduct through their phase of adultery (Chopin 92). However, Chopin uses implicit details to guide readers, perhaps to mitigate the foregone conclusion to which her text implies, in a her time when Victorian values still prevailed. Both Stoker and Chopin uses several literary techniques in Dracula and The Awakening, including foreshadowing, symbolism and imagery that reveals the Otherness in Dracula and Edna in their difference in fundamental ways from the society accompanying them. Through artful imagery and language that convey perceptive descriptions and ideas, characters and scenes in both novels come to life, making a vivid reading experience.

Projectery :: essays research papers

Projectery Diagram Method The A3 sheet of white paper was attached to the board, with drawing pins, and the board was placed underneath a book, to put it on a slight incline. Using a protractor, lines were drawn on as a guide for where to line up the marble. The lines were drawn at 30 O, all the way to 70 O, at 5O intervals. A runner was needed to drop the marble down to the inclined board. A piece of card was used, that was bent in half to create a runway. Wherever the marble went off the board, was marked. The result was confirmed by measuring from the point the marble was thrown to the point it fell of the board. We produced the test a couple of times to find the best results. Results Angle  Ã‚  Ã‚  Ã‚  Ã‚  Range (cm) 30 O  Ã‚  Ã‚  Ã‚  Ã‚  24.3 35 O  Ã‚  Ã‚  Ã‚  Ã‚  25.9 40 O  Ã‚  Ã‚  Ã‚  Ã‚  26.6 45 O  Ã‚  Ã‚  Ã‚  Ã‚  27.0 50 O  Ã‚  Ã‚  Ã‚  Ã‚  27.8 55 O  Ã‚  Ã‚  Ã‚  Ã‚  26.8 60 O  Ã‚  Ã‚  Ã‚  Ã‚  24.6 65 O  Ã‚  Ã‚  Ã‚  Ã‚  20.6 70 O  Ã‚  Ã‚  Ã‚  Ã‚  18.2 Conclusion Prediction: At 45 degrees the marble will travel the longest. At 45 O the vertical velocity and the horizontal velocity are the same. Example: In the vertical direction the object decelerates at 10ms-2(approx). It will take exactly 1 second for it to reach its maximum height. This is because of the following. 10ms-2 means every second velocity decreases by 10ms-1. It will take half a second to decrease by 5ms-1. Therefore, 5/10 = 0.5, Decrease in velocity / deceleration. 2 x 0.5 = 1second. During this one second, the object will travel a horizontal distance. Range = horizontal velocity x time = 5 x 1 = 5m The experiment that has been undertaken here has gone slightly off course simply because of the prediction being 45 O. This experiment has shown that it reached its height at 60 O, which could have been interrupted by several things. The things that could have altered the final results are the following: The runway may not have been perfectly on level with the lines of angle. The board wasn’t at same height. The speed of movement at the beginning from the marble. The runway wasn’t steady. The runway may have been at different heights. To produce a fairer test, an average could have been taken, or a more suitable runway. I believe that a bigger board and easier lines to follow would have made it much easier and more accurate. How applied to sport? Projectery is used in almost every sport, e.g. Javelin: When throwing the javelin. Shot put: When throwing the shot put. Football: When kicking the ball. Projectery is used in sport as many use this to judge the best way to be able to get the distance that they want.

Using Perceptual Maps in Marketing

Thorr Motorcycles, Inc. is manufacturing over 200,000 units annually and has current worth in excess of a billion dollars. Thorr is a leading name and holds around 40% of the total market. It not only sells motorcycles but also offers dealer training, dealer software support and mechanical training. For customers, it offers motorcycle rentals and biker training. Projected image of CruiserThorr is of â€Å"masculinity, mobility, and freedom†. Currently Thorr is experiencing decline in sales and wants to know the reason.Thorr can inquire from customers what they want to have in the motorcycle and then change it accordingly. Another way is to change the customer perception about the motorcycle. Phase I: Where is the Thunder? The first phase is the problem statement that the sales are decreasing, â€Å"The motorcycle industry is growing annually, but sales of Thorr Motorcycle’s existing product CruiserThorr (a 1500cc power cruiser priced at $25,800) are deceasing† (U niversity of Phoenix, 2008). This may be because of change in target market characteristics.The people being targeted are now old, their lifestyles have changed and they are not interested in getting a motorcycle. On the other hand, younger generation has comparatively smaller disposable incomes and they are more interested in buying an affordable motorcycle. Thorr needs a new redesigned marketing strategy to win back the sales. In this paper, market position of CruiserThorr motorcycles will be determined by using a perceptual map. This positioning on the map will be based on four fundamental parameters that can used to promote Thorr.Lifestyle reflection, price, quality engineering and offered services, were the chosen fundamental factors. Lifestyle image is the most important factor in this mapping because production motorcycles always sell on their image rather than specifications. Quality engineering is also important as no one likes to buy unreliable products. Quality of a motor cycle can also initiates word of mouth promotion for the company. In addition, no company can continue in the long term without providing quality products to the customers. Pricing is the next fundamental factor and it is on the base of price most people buy products.However, in case of motorcycles, customer’s image of a motorcycle is directly linked to its price that is why there is a small risk if company tries to decrease the prices that its image may get hurt in eyes of the customers. Services are also important to keep the dealers and distributors happy. This also ensures that customers remain loyal to the company. Recommendations and suggestion that were provided at the end of phase I proved to be successful. Phase II: Revving up the Market Phase II notifies about Thorr’s market position and its sales are not improving due to poor positioning.There are two ways out of it; repositioning of CruiserThorr or launching of a new motorcycle called RRoth. Phase II shows a SWOT analysis along with customer demands and income clusters. In addition, financing documents were also provided. Customer preferences are the most important factor here as the company is trying to target a much younger audience than that of CruiserThorr. Age group of target audience is chosen to be 25-35 years so the product should be according to their preferences. Thorr has decided to launch RRoth. $12,649,000 is spent out of allotted $13 million dollars for the marketing plan.Keeping the young people and their salary range in mind, new motorcycle will be priced between $13000 and $15000. Wide range of promotional techniques will be used including sponsoring mega events like Daytona and getting celebrity endorsements. It also included insurance facility, protection offerings, and featuring of RRoth in Hollywood movies. Movies were specially focused because of young target audience. Dealers will sell the motorcycle all over the country. Official website will give complete info rmation about the product including financing options.Planned services include customization options, club memberships and dealer training program. Financing option will ensure the customer from lower income group. Thorr is performing much better after the implementation of all the recommendations. Now, young people are opting for the new product enhancing company’s market position as well as sales. Phase III: Thundering Success? Phase III includes plotting of CruiserThorr based on market research. It will be plotted on a perceptual map. Characteristics of CruiserThorr relevant to RRoth will be chosen and then RRoth will be plotted on perceptual map based on those attributes.A comprehensive survey was conducted and people were asked about both productions of Thorr Motorcycles Inc. Three hundred fifty people from age 25-55 were surveyed and perceptual map was plotted based on their feedback. Research for CruiserThorr showed that around 37% people planned to spend $13000 to $15 000 on a motorcycle in near future. Around 57% people liked financing and customization options as it not only catered to those with little money, it also attracted people with extra money who wanted something better. Forty-five percent voted that dealership training is important for them.Service enhancements were demanded by 38% people. They were asked if all the services provided by Thorr are satisfactory and 25% replied with â€Å"strongly disagree†. After analyzing this data, lifestyle image factor was escalated to level 9 while price, quality engineering, and service offerings were changed to five, eight and seven respectively. Positive feedback confirmed that we are heading in the right direction. Positioning on perceptual map was corrected accordingly. Price attribute for RRoth was placed at level 8 and lifestyle image at level 9.Quality engineering stood at 8 while cool was also given an 8. Results from survey show that Cool and Price parameters were rightly placed at 8 and 8. As for lifestyle image and quality engineering, they needed to be revamped. Lifestyle image attribute was lowered to a 7 instead of already planned 9. It was done because of existing high image of Thorr. Quality engineering was also lowered at 7 rather than 8 because, although customers rated it high, they had positive views about its fuel-efficient engine. Relationship between Differentiation and PositioningPositioning and differentiation both are necessary for the success of a product. A product cannot be a Hit if any of these is missing. If a product is positioning accurately but does not differentiate itself from others then it will not become a leader. Similarly, if a product is very well differentiated from its competitors, but has not positioned itself accurately, it will also fail. Thus, it is imperative for a company that is planning to be the market leader, to not only introduce a unique product but projects it as a unique product as well.Repositioning in case of Thorr was inevitable because sales were decreeing and there was no option left. They repositioned and targeted a younger market to get the much-needed growth a good spark. Product life changes were being experienced and CruiserThorr was in declining phase. Something new was needed to keep the company in growth phase. Introduction of RRoth was great as it benefited the company in two ways; loyal customers did not leave CruiserThorr and stayed and secondly, new market was found that helped the company earn desired profits.Two products being offered at the same time gives the choice to the customers. They can choose any product that meets their requirements of style, fuel consumption or engine power etc. As for the differentiation, or uniqueness, the company has many ways in which it can differentiate its products. It can be price based, service based, or delivery options based. A common challenge in keeping both the differentiation and positioning is that the company must ensure incr eased sales along with company growth. Thorr should position its new motorcycle so that it attracts the young generation.After that, an aggressive marketing campaign should be launched to lure the target market into buying the motorcycle. The Effect of the Product Life Cycle on Marketing Marketing styles and techniques constantly change with the change in product lifecycles. Customer desires, wants and needs of customers keep on changing and so does the marketing scheme. For the same reason, marketers are always presenting their ideas in new and novel ways. Success of a product is always affected by the change in product lifecycle and it is the job of a marketer to show, through marketing plan, how to revitalize the product perception.Best way to do it is through repositioning of the product lifecycle. Product positioning is essentially how a customer feels when he goes out for buying a motorcycle. The Effect of the Product Life Cycle on Thorr Marketing plan should always be based o n the position of product in the product lifecycle. At this moment, CruiserThorr is almost on the verge of leaving maturity and entering decline phase. It would be very difficult to stop the decline of CruiserThorr. RRoth on the other hand is still in the introductory stage. ‘Thorr should know about the positioning of its products  according to the product lifecycle, only then will it be able to anticipate whether it is going to retain market position or need a new target market. Thorr faced a critical situation when it was time for differentiating and positioning of both its products but marketing research solved the issue in no time. Marketing research is vital to any company’s success and the data collected through the research should be used in decision-making. Data collected from surveys and marketing research can be used to produce perceptual map. This map will help in development of marketing plan.Opportunities also can be identified, through the perceptual map , and then they can be taken advantage of by acting accordingly. Thorr Motorcycles has designed a more redefined marketing strategy based on market research and perceptual maps. This hard work has put Thorr back on the right track of profitability and success. Creation of a marketing plan, according to research and conceptual maps, shows how a product can be repositioned in customer’s minds. This will not only change the overall image of the product but will also bring in profits.

Free Essays on Lincoln

Did Abraham Lincoln Free the Slaves? Abraham Lincoln was the reason that the slaves got emancipated when they did. Without Lincoln’s efforts the slaves would have stayed enslaved for awhile longer. No one for sure can say how long they would have stayed enslaved, but it is a fact that they would have not been emancipated when they did if it wasn’t for Lincoln. When Lincoln won the presidency he pronounced slavery as a moral evil that must come to and end. By stopping the expansion of slavery, and by not retreating from Fort Sumter, he provoked the south to secede from the Union. This was vital for the emancipation of the slaves, he needed the country to stay united, but the north had to have to upper-hand. He was the commander and chief of the Union, without him and his efforts the Union may not have won the war. Slaves started to fight together with the Union, because they too also new that if they wanted to be freed the Union would have to win, and there only hope was Lincoln. Some people would say that the slaves won their own freedom, but that is untrue. Without Lincoln winning the presidency, no other presidential nominee understood how critical it was to free the slaves. Without his great leadership in the Civil War the Union might not have ever won, which would have put slavery on a hold. Instead if the South would have won, slavery would have expanded and been less of an issue. Lincoln was the man who was reelected into office when the people that elected him for the second time already knew his view on slavery and could have voted otherwise, but they didn’t. It was Lincoln’s push that freed the slaves with the Emancipation Proclamation. It also was his great leadership skills that reconstructed Southern cities, from post-war damage that made people in southern states view him more of an ally. He is the single reason that the 13th amendment eventually got passed. Of course Lincoln wasn’t the so... Free Essays on Lincoln Free Essays on Lincoln The Election of 1860 By the election of 1860 profound divisions existed among Americans over the future course of their country, and especially over the South's "peculiar institution," slavery. During the presidency of James K. Polk (1841-1849), the United States had confirmed the annexation of Texas to the Union, negotiated a treaty with Great Britain for the Oregon territory up to the 49th parallel, and, as a result of the Mexican War, added California and New Mexico as well. The American eagle now spanned the entire continent, a source of nationalistic pride to those who thought expansion was the fulfillment of both God's will and America's mission to spread its republican institutions. But national exuberance turned sour when Americans confronted the issue of whether slavery should follow the flag into the new territories. During the 1850s, different views about slavery's expansion and its place in America's future fueled suspicion and bitterness between northerners and southerners. In Kansas, the qu estion of whether the territory would be opened or closed to slavery erupted in violence and political unrest. "Bleeding Kansas," the treatment of fugitive slaves, and other issues involving slavery strained and then shattered the nation's two-party system which had served for a generation to weld sections and interests into two powerful national institutions. Of the two major parties, the Whig organization totally succumbed in the mid-1850s to the sectionalizing effects of the slavery issue and ceased to operate as a national party. Like the country, the Whig party could not exist half slave and half free. Meanwhile, the Democratic party managed to remain intact throughout that decade, but slavery acted like a solvent to weaken its bonds. Increasingly, its powerful, predominantly southern wing was at odds with a smaller, northern contingent. The campaign of 1860 accurately registered the country's precarious condition after a de... Free Essays on Lincoln Did Abraham Lincoln Free the Slaves? Abraham Lincoln was the reason that the slaves got emancipated when they did. Without Lincoln’s efforts the slaves would have stayed enslaved for awhile longer. No one for sure can say how long they would have stayed enslaved, but it is a fact that they would have not been emancipated when they did if it wasn’t for Lincoln. When Lincoln won the presidency he pronounced slavery as a moral evil that must come to and end. By stopping the expansion of slavery, and by not retreating from Fort Sumter, he provoked the south to secede from the Union. This was vital for the emancipation of the slaves, he needed the country to stay united, but the north had to have to upper-hand. He was the commander and chief of the Union, without him and his efforts the Union may not have won the war. Slaves started to fight together with the Union, because they too also new that if they wanted to be freed the Union would have to win, and there only hope was Lincoln. Some people would say that the slaves won their own freedom, but that is untrue. Without Lincoln winning the presidency, no other presidential nominee understood how critical it was to free the slaves. Without his great leadership in the Civil War the Union might not have ever won, which would have put slavery on a hold. Instead if the South would have won, slavery would have expanded and been less of an issue. Lincoln was the man who was reelected into office when the people that elected him for the second time already knew his view on slavery and could have voted otherwise, but they didn’t. It was Lincoln’s push that freed the slaves with the Emancipation Proclamation. It also was his great leadership skills that reconstructed Southern cities, from post-war damage that made people in southern states view him more of an ally. He is the single reason that the 13th amendment eventually got passed. Of course Lincoln wasn’t the so...

Build and Use a Tree Leaf and Plant Press

Build and Use a Tree Leaf and Plant Press Way back in the dark ages when I was taking tree identification in college, I pressed hundreds of leaves for further study. Even today, you cant beat using a real, preserved leaf to assist you in tree identification. A properly pressed leaf highlights its structure(s) and provides you with a three-dimensional leaf. Collecting the leaf aids you in the initial identification and gives you a self-made field guide for future help. Difficulty: Average Time Required: 2 to 4 hours (including purchasing materials) Heres How Cut a 24 X 24 plywood square in half to make the top and bottom sections of the 12 X 24 press. Place them on top of each other with edges even (c-clamps or bar clamps can be used to keep the wood in position).At each corner of the top and bottom pieces of plywood, measure in 1 1/2 from sides, 2 from top and mark with a pencil. Using drill bit the same size as your bolts, drill a hole through both pieces at each mark.Insert round-headed bolts up through each hole in every corner of both the top and bottom portions of the plywood press. Make sure the hole is small enough to accommodate the bolt but stops at the head. Add a washer and wingnut to each bolt. You now have a press with adjustable tension.Remove winged bolt nuts, washers and the  top portion of the plywood press leaving the bottom portion of the press and four bolts standing upright. It is from this open position that you load the press with any new leaves.Cut two cardboard pieces to fit between the press but not extend be yond the top, bottom or sides of the plywood press and to fit between the bolts. This cardboard is to go between the wood press top and bottom and the pressed material. Collect tabloid sized newspaper. To use: place leaves between double or triple sheets of newspaper, place newspaper between the pieces of cardboard. Close the press by repositioning the top plywood portion over bolts, attach washers, screw on wing nuts and tighten. Tips: Find a leaf on a tree you either know or would like to identify. Collect the leaf or several leaves that most represent an average looking leaf of the tree species. Use an old magazine as a temporary field press.Identify and label each specimen as soon as you collect it as identification is much easier when you can see the entire tree rather than just a few leaves. Remember to take your field guide along.You should not have to pay more than $10 for the material to build this leaf press. You can purchase presses for about $40. What You Need: 2 X 2 sheet of 1/2 plywoodFour 3 round-headed bolts with washers and wing nutsCircular saw, scissors and drillCardboard and newspaper

Madeleine Leininger's Transcultural Nursing Theory Research Paper

Madeleine Leininger's Transcultural Nursing Theory - Research Paper Example During her early nursing career, Leininger identified the need and importance of â€Å"caring† concept in nursing. She got her motivation from frequent appreciative statements from her patients. This acted as a leeway to her focus on ‘care’ as being an important or central nursing component. She experienced what she termed as a cultural shock during the 1950s while working as a child guide in children’s home. She realized that certain children behavioral patterns appeared to have cultural basis. She also recognized and realized that the missing link to nursing’s comprehension of the several variations necessary in patient care improve and support healing, compliance, as well as, wellness. The insights acted as the beginnings of a phenomenon and construct related to nursing care known as transcultural nursing. Leininger is the founder of the popular transcultural nursing movement in education practice and research. She defined transcultural nursing as a â€Å"substantive area of study and practice focused on comparative cultural care values, and practices of individuals or groups of similar or different cultures with the goal of providing culture-specific and universal nursing care practices in promoting health or well-being or to help people face unfavorable human conditions, illness, or death in culturally meaningful ways† (Leininger, 1989). ... It emphasizes on the universality and diversity with an aim of providing culturally related and wholistic care (Leininger & McFarland, 2006). The theory is, however, not a grand one since it has certain dimensions to assess for a given picture. It is a comprehensive and wholistic approach, which has given a leeway to a broader and wider nursing than expected with a reductionist and middle-range approach. The theory has a role of providing the required care measures while taking into consideration an individual or patient’s cultural beliefs, values and practices. Leininger came up with and coined the fundamental goal or aim of transcultural practice in nursing. She referred to it as culturally congruent care. It is only possible on the occurrence of the following within the client-nurse relationship: the nurse, together with the client, defines creatively a different or new lifestyle for the well-being or health of the client. This requires the use and application of both profe ssional and generic knowledge and ways in order to fit these diverse and new ideas into nursing practice and goals. Another important and unavoidable aspect of this theory is that knowledge and skills are normally re-patterned for the client’s best interest. This implies that all care modalities and means need co-participation of the client and the nurse. The two have to perform identification, planning, implementation, and evaluation of each mode of caring for culturally congruent or related nursing care. The modes normally stimulate nurses to come up with and design appropriate nursing decisions and actions with the use of the acquired new knowledge, as well as, the culturally based ways to give satisfying and meaningful wholistic care to various

Research Chinese culture Essay Example | Topics and Well Written Essays - 750 words

Research Chinese culture - Essay Example For instance, â€Å"We appreciate your business† is preferable in every case to â€Å"I appreciate your business.† Time sensitivity In Chinese business, deadlines and meeting times are treated more like suggestions. In American business, deadlines and meeting times are strict guidelines. That is, concern is not expressed if a meeting begins late or a deadline is pushed back by a couple days. This is often misunderstood by American communicators.ii Communication addressed to cultures that are less focused on the absolute concept of time should reflect a lesser emphasis on the importance of meeting times and deadlines. Although this may be frustrating, some cultures do not respond well to such demands. For that reason, communications should embrace a fuzzier view of timed projects. For instance, using the sentence â€Å"The meeting will start around 1pm† as opposed to â€Å"The meeting will start at 1pm sharp† is more likely to win over employees. ... This means not using language that could be interpreted to dispute or argue directly for something opposite to what was decided by the higher levels of hierarchy. By doing this, Westeners will remain respectful and avoid awkward situations. Audience Profile Sheet Job Sought: _Regional Sales Manager______________________________________________ Reader's Name: Kathryn Harold Reader's Job Title: Senior Sales Associate Kind of Reader: Primary __X___ Secondary ______ Reader’s Level of Education: Bachelors of Arts Degree Reader’s Professional Experience: 1 year as Sales & Marketing Intern 2 years as Junior Sales Associate 4 years as Senior Sales Associate Reader’s Job Responsibilities: A senior sales associate organizes and manages a company's sales force. Senior sales associates hire and train other salespersons, assigning territories and helping develop leads. Reader’s Personal Characteristics: She is a personable employee with strong leadership and interperso nal skills. She has shown compassion on the job. She has expressed interest in gaining more experience in an overseas sales position and desires a promotion. Reader’s Cultural Background: Caucasian American of Polish and German descent Reader’s Attitude Toward the Writer (you): She is a friendly acquaintance. She admires the work that her coworkers and superiors are doing. Reader’s Attitude Toward the Position you’re applying to: She views the position as an opportunity for personal and professional growth, a chance at a higher pay, and experiences in a new working environment. Reader’s Expectations for an employee in that position: She expects an employee in that